Finance Business Partner, Marketing

Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

The Marketing Finance Business Partner serves as a strategic co-pilot to Marketing Leadership, combining financial expertise with a strong understanding of SaaS marketing (demand generation, digital performance, product marketing, and growth marketing).

In this role, you will help ensure marketing investments translate into scalable pipeline, revenue, and long-term customer value.

As part of the Sales & Marketing Finance team within FP&A, you will partner closely with Performance Controlling and Portfolio & Services Finance and report to the Business Unit CFO. You will also work closely with senior Finance and Marketing leaders.

What You Will Do

• Act as a Finance business partner to the global CMO and North America leadership team, providing insight, financial guidance, and constructive challenge to support sustainable growth and profitability
• Lead financial planning, forecasting, budgeting, and performance management for the North America Marketing organization
• Monitor marketing performance metrics and partner with senior team members to evaluate and improve return on investment across programs and channels

Marketing & Growth Analytics

• Analyze pipeline and demand generation economics, including pipeline generation, MQL/SQL conversion, revenue impact, cost per lead/opportunity, and pipeline efficiency
• Evaluate channel investment and value optimization, including return on investment across paid media, SEO/organic, events, and campaigns
• Assess funnel and growth performance (awareness to retention), identifying conversion trends and opportunities for improvement
• Analyze customer economics, including CAC, LTV/CAC ratio, payback period, and marketing-sourced ARR

Strategic & Cross-Functional Support

• Provide financial input to support go-to-market strategies, including product launches and market expansion
• Partner with Sales and Marketing leadership to develop and refine marketing opportunity models
• Identify data trends and deliver actionable insights to support informed decision-making
• Investigate performance trends and anomalies, identify root causes, and recommend next steps

Process Improvement & Reporting

·       Lead FP&A digital initiatives focused on automation, standardization, and AI adoption (e.g., Product P&L, ARR bridge, churn prediction)

• Collaborate with Business Intelligence teams to build and enhance automated reporting and dashboards
• Support the development of real-time insights into marketing and sales performance metrics
• Lead FP&A digital initiatives focused on automation, standardization, and AI adoption

What You Need

• Bachelor’s degree in Finance or a related field; MBA or other advanced degree is a plus
• 3+ years of experience in financial analytics, sales or marketing analytics, or consulting or advisory experience in a SaaS environment (or experience gained through a finance talent development program)
• Experience building financial models, including analysis of customers, products, or sales performance
• Advanced experience with digital tools and automation (e.g., Power BI, KNIME, Alteryx, Snowflake); familiarity with Anaplan is a plus
• Exposure to using AI to improve financial analysis, reporting, or operational efficiency
• Advanced proficiency in Excel, PowerPoint, and Word
• Familiarity with key sales and marketing metrics (e.g., CAC, MQL/SQL, conversion rates, AOV, TCV, LTV)
• Experience with CRM systems (e.g., Salesforce) and related analytics tools (e.g., Clari) is a plus
• Experience communicating complex financial information clearly to senior team members

Ways of Working

• Able to manage multiple priorities and meet timelines while maintaining accuracy and attention to detail
• Approaches problems with curiosity and a proactive problem-solving approach

What Makes You a Standout

· You bring a positive, “can do” attitude paired with strong curiosity, proactively leveraging data and technology to uncover creative solutions and continuously improve performance.

• Ability to balance speed and quality in a dynamic environment, with flexibility during high-priority periods to ensure timely delivery of key deliverables
• You apply SaaS metrics (pipeline, CAC, LTV, ARR) to guide business and growth strategies

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

The Brightly culture

We’re guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.