Roofing Sales Representative

Job Description

Job Description

Description:

Who is Elite:

Elite Construction Solutions is a premier nationwide exterior contractor, dedicated to setting new industry standards through innovation, technology, and exceptional service. Our mission is to deliver unique and memorable experiences to all we encounter while elevating the benchmark for exterior construction and restoration.

Job Summary:

The Outside Sales Rep is responsible for driving revenue through direct, person-to-person field sales activities, with a primary focus on storm restoration and retail exterior sales. This role is highly hands-on and field-based, requiring consistent canvassing, property inspections, customer consultations, and deal closing.

The Sales Rep represents the company in local neighborhoods and communities, generating leads, educating homeowners, and delivering 5-star customer experiences from initial contact through contract execution. Success is measured through daily activity KPIs, revenue production, process adherence, and customer satisfaction.

General Responsibilities:

Sales Performance & Revenue Generation

• Generate new business through direct field sales activities, including neighborhood canvassing and customer outreach
• Execute storm and retail sales strategies aligned with company goals and local market conditions
• Conduct property inspections to identify damage, retail opportunities, and customer needs
• Present solutions, pricing, and project scopes to homeowners and close sales
• Consistently meet or exceed individual sales quotas and activity KPIs
• Follow targeted neighborhood sales strategies, especially following storm events

Lead Generation & Field Execution

• Perform person-to-person lead generation through door-to-door canvassing and community engagement
• Build rapport and trust with homeowners through professional, consultative selling
• Schedule and conduct inspections, follow-up appointments, and customer meetings
• Maintain a strong, consistent presence in assigned territories

Sales Process & CRM Accountability

• Accurately document all sales activity, leads, inspections, and customer communications in Elite CRM
• Maintain an organized and healthy sales pipeline with timely follow-up
• Adhere to established sales processes, inspection standards, and brand messaging
• Ensure accuracy and completeness of customer documentation and contracts

Customer Experience & Brand Representation

• Deliver a best-in-class, 5-star customer experience at every stage of the sales process
• Communicate clearly, professionally, and consistently with homeowners
• Address customer questions and concerns promptly and escalate issues when needed
• Represent the company with professionalism in the field and within local communities

Professional Development & Team Collaboration

• Participate in required training, ride-alongs, and team meetings
• Accept coaching and feedback to improve selling skills and performance
• Collaborate with peers, sales leadership, and internal departments to support customer success
• Maintain a positive, team-oriented attitude while operating independently in the field
• Other duties as assigned

Minimum Qualifications:

• High School Diploma and/or GED required
• 1–3+ years of experience in field sales, door-to-door sales, or customer-facing roles preferred
• Storm restoration, roofing, or retail home improvement sales experience strongly preferred
• Strong person-to-person communication and lead generation skills
• Customer-focused mindset with a competitive, results-driven approach
• Ability to work independently in a fast-paced, field-based environment
• Valid driver’s license with acceptable MVR; frequent field travel required
• Strong problem-solving and critical-thinking abilities
• Ability to handle objections and conflict professionally and courteously
• Excellent verbal, electronic, and written communication skills
• Reliable, self-motivated, and accountable to daily commitments
• Flexible and adaptable to changing schedules, weather conditions, and market demands
• Ability to utilize technology devices, CRM systems, and basic computer applications such as Microsoft Office Suites

Elite Mission:

• Contractors have a bad rep – and let’s be honest, many disreputable contractors over the decades have earned it. Elite’s mission is to be the sales organization of choice and to improve the industry standard. We set the bar high to raise the benchmark.

Elite Vision Statement:

• Operational excellence via technology and a relentless focus on KPIs. Basically, everyone should do their best work to make sure operations run smoothly; we utilize technology to help when possible and we will gauge our success by tracking key performance indicators.

Elite Values:

• At Elite we believe in doing the right thing no matter what. Part of being Elite means owning up to mistakes, being honest and turning away a potential lucrative sale when we know we cannot deliver a desired service. It also means setting up our employees for success.

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