Technical SEO Specialist

Job Description

Strengthening and empowering all of the communities we serve.

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We are seeking a detail-oriented and proactive  SEO Specialist to join our team. In this role, you will play a key part in developing, planning, and implementing high-impact SEO content strategies while supporting our analytics efforts. You will collaborate closely with content writers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, and deliver measurable results for clients across a range of industries.

Primary Responsibilities

SEO Content Development & Planning

• Research and identify high-opportunity keywords, search trends, and content gaps aligned with client business goals and market demand (including AI-driven search signals).

• Develop comprehensive SEO content strategies to support organic visibility and user intent.

• Collaborate with writers and stakeholders to plan SEO-optimized content that ranks well in traditional and emerging search environments (e.g., Google, and LLMs).

• Review, implement, and execute SEO best practices.

SEO Content Implementation & Optimization

• Audit, optimize, and update existing website content for on-page SEO best practices (metadata, headings, schema and structured data, linking strategies, technical SEO, etc.).

• Implement technical SEO recommendations to enhance crawlability, mobile performance, overall user experience, and conversion optimization.

• Monitor content performance post-launch and make iterative improvements based on data insights.

Analytics & Reporting Support

• Assist the analytics team in preparing regular SEO and performance reports using tools such as Google Analytics, Google Search Console, and other industry platforms.

• Track key performance indicators including organic traffic, keyword rankings, click-through rates, conversions, and engagement.

• Provide actionable insights and recommendations to improve SEO outcomes and client ROI.

Client Support

• Respond promptly and professionally to client requests related to SEO performance, content opportunities, and analytics inquiries.

• Communicate SEO strategies, progress updates, and results clearly to clients and internal teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.

• Minimum 2 years of experience in SEO, content optimization, or digital marketing (agency experience or experience supporting multi-location retail, capital equipment, or automotive businesses preferred).

• Strong understanding of SEO best practices, including on-page, technical, and emerging trends in AEO/GEO/AI search.

• Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google Search Console, Screaming Frog, or similar).

• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Strong written and verbal communication skills for client interactions and team collaboration.

• Detail-oriented, organized, and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Experience in automotive, capital equipment, multi-location, or performance marketing industries.

• Familiarity with content management systems like WordPress.

• Knowledge of AI-driven search trends and optimization techniques.

Additional Information

Catalyst IQ is an automotive marketing technology company that delivers data‑driven intelligence and high‑efficiency advertising solutions for OEMs, regional associations, and dealerships. In business for over 15 years, Catalyst IQ unites the strengths of Adpearance, Fox Dealer, Search Optics, and ZeroSum. Catalyst IQ supports more than 1,300 dealerships and serves as a certified digital marketing provider for 24 Tier 3 OEM programs, giving the company a deep footprint across the automotive retail ecosystem.

About Advance Automotive.

Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agency Catalyst IQ, data and analytics from Cloud Theory and dynamic ad creation solutions from Hoot Interactive. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.Advance's portfolio of exceptional companies includes:

• Condé Nast

• Advance Local

• Stage Entertainment

• The IRONMAN Group

• ACBJ

• Leaders Group

• Turnitin

• POP

Catalyst IQ is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

Catalyst IQ does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

At the center of Catalyst IQ's offerings is MarketAI®, the company's proprietary automotive intelligence software. MarketAI tracks nearly 20,000 franchise dealers and 99% of independent dealerships nationwide, delivering real time visibility into market conditions and shopper behavior. This intelligence powers Catalyst IQ's marketing and advertising solutions across Tier 1, Tier 2, and Tier 3, helping automotive brands act faster, target smarter, and achieve stronger results at lower cost. Catalyst IQ is headquartered in Ada, Michigan, with team members located across the United States. Learn more at CatalystIQ.com.