Event Sales Manager

Event Sales Manager

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

Are you a seller who thrives in a fast-moving, high-volume environment? Do you take pride in owning your pipeline, prospecting with consistency, and delivering an experience that turns a first-time client into a repeat one? Are you the kind of person who does the work without being told twice? We're looking for an Event Sales Manager who owns the full sales cycle from first inquiry to executed event. Someone who brings energy to every touchpoint, stays disciplined in their outreach, and works closely with operations to deliver events that exceed expectations. If you're ready to build a book of business and grow with one of the most recognizable brands in sports entertainment — this is where you do it.

The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. This role is focused on pipeline growth, account conversion, and delivering high-quality client experiences that keep guests coming back. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

Execute the full sales cycle. Manage a high-volume inbound pipeline while executing consistent outbound prospecting during daily Power Hours. Own every stage of the sale — from first inquiry through tour, proposal, and close. Deliver in-person selling experiences through venue tours and client touchpoints that convert opportunities. Grow accounts by identifying upsell opportunities and maximizing the value of each client relationship.

Deliver a best-in-class guest experience. Provide an exceptional client experience from the initial inquiry through post-event follow-up. Partner with Operations and the Culinary Team to ensure flawless event execution. Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues. Represent the Topgolf brand with professionalism and hospitality in every interaction.

Stay sharp on business performance. Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps. Maintain pipeline accuracy and data integrity to support strong forecasting. Identify opportunities for sales process improvement and share them with leadership. Drive awareness of the Topgolf brand in the community through networking and professional engagement.

Operate as a team player. Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership. Stay aligned on priorities, targets, and execution standards across the venue. Demonstrate Topgolf's core values in every interaction: Fun, One Team, Excellence, Courage, and Caring.

Core competencies for success include driving results, demonstrating a strong drive to achieve meaningful revenue results every day, driving every opportunity in the pipeline to successful completion and closure, showing determination in the face of objections, slow periods, and competitive pressure, setting high standards for personal performance and holding yourself accountable to them. Customer focus includes building strong customer relationships and delivering customer-centric solutions, independently anticipating and meeting client needs from inquiry through post-event follow-up, following up with clients to ensure events were executed to their full satisfaction, searching continuously for ways to improve the client experience and grow account value, internalizing customer feedback and applying it to improve future sales and event outcomes. Communicate effectively by developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences, being clear, concise, and professional in all client and internal communications, listening attentively to client needs and tailoring proposals and solutions accordingly, sharing pipeline updates and event details with leadership and operations as needed, being clear and thorough in BEO documentation and reporting to ensure seamless event execution, ensuring accountability by holding self and others accountable to meet commitments, taking full ownership of personal pipeline performance and revenue results, monitoring own metrics daily and adjusting approach when activity or conversion is lagging, taking responsibility for both successes and shortfalls without deflecting, following through on every commitment made to clients, the operations team, and sales leadership.

Qualifications include 5+ years of progressive sales experience, including leadership of direct reports, a bachelor's degree in hospitality management, business administration, or a related field preferred; equivalent combination of education and relevant experience will be considered, proven success in high-volume events or hospitality sales environments, progressive, relevant experience within the hospitality industry preferred, strong proficiency in Salesforce or similar CRM; Excel and reporting tools, must be 21 years of age or older as required by state or local law.

Physical requirements include the ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue, ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams, ability to occasionally lift, carry, and/or move up to 25 pounds, ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications, ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods, visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence.