Go To Market Enablement - Team Lead

Go To Market Enablement - Team Lead

The Go-To-Market enablement team lead is responsible for driving successful product launches and ensuring GTM teams are fully equipped to position, sell, and support new offerings. This role blends strategic product marketing with enablement, focusing on creating compelling messaging, launch frameworks, and training programs that accelerate adoption and revenue impact.

You will manage a team and partner closely with Product, Marketing, and Sales to design and execute GTM strategies that bring products to market effectively and empower our teams with the knowledge and tools they need to succeed.

Key Responsibilities

• GTM Strategy & Launch Planning
• Own the go-to-market strategy for new product launches, including timelines, deliverables, and cross-functional alignment.
• Develop launch frameworks that define messaging, positioning, and enablement requirements.
• Product Positioning & Messaging
• Translate product capabilities into clear, differentiated value propositions for target personas.
• Create and ensure correct use of content aligned to the company’s narrative
• Content Development
• Build high-impact enablement assets such as launch kits, playbooks, presentations.
• Ensure content is engaging, actionable, and aligned with GTM workflows.
• Training & Enablement
• Design and deliver training programs to prepare GTM teams for new product launches.
• Implement certification programs to validate readiness and drive confidence.
• Measurement & Optimization
• Define KPIs for product launch success (adoption, pipeline impact, certification completion).
• Use data-driven insights to refine future GTM strategies and enablement programs.

Qualifications

• 5+ years in Product Marketing, Sales Enablement, or GTM roles within B2B SaaS or technology.
• 2+ years managing a team
• Proven success in GTM implementation with growth in targeted areas/regions.
• Strong communication and storytelling skills.
• Ability to simplify complex product concepts into clear, actionable messaging.
• Strong influencing and communication skills a must. Prior experience in public speaking is a plus.
• Experience working closely with Product teams on product enhancement and process optimization.
• Strong product knowledge, from offering and provisioning to onboarding, functionalities, and monetization strategies.
• Solid understanding and related experience in full sales cycle.
• Possesses an operational focus/mindset and can work with a lot of moving parts easily.
• Preferred experience in working on complex SaaS products - even better if it is in the personalization ecosystem

Chicago Base Salary: 120,000-130,000

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact View email address on click.appcast.io and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.