Senior Manager, Social Media

• Lead the enterprise-wide social media strategy to strengthen brand awareness, audience engagement, customer acquisition, and retention
• Define and evolve enterprise-wide social media strategy across all channels
• Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks
• Guide expansion into emerging platforms aligned with brand and integrated marketing priorities
• Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives
• Participate in after-hours social monitoring and escalation management when necessary
• Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety
• Translate social performance insights into actionable business recommendations and optimization strategies
• Ensure compliance with enterprise social policies, moderation standards, and operational guidelines
• Partner with analytics and paid media teams on cross-channel measurement and performance optimization
• Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization
• Oversee social listening platforms, dashboards, analytics, and reporting frameworks
• Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment
• Ensure responsible and effective use of AI and automation technologies across the social ecosystem
• Own enterprise influencer and creator strategy
• Lead the transition of influencer programs in-house
• Establish influencer governance, KPIs, agency standards, and performance evaluation processes
• Evaluate influencer, creator, and agency partner effectiveness
• Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution
• Lead and influence cross-functional stakeholders across a highly matrixed organization
• Foster innovation, accountability, collaboration, and continuous improvement

Requirements Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand Demonstrated experience defining channel-level strategy across multiple social platforms Experience managing and influencing agency partners Working knowledge of Sprinklr, including publishing, listening, and reporting Understanding of Salesforce Marketing Cloud and lifecycle marketing Experience leveraging AI-enabled tools and modern content workflows Enterprise social media strategy and channel portfolio management Social media governance, accreditation, and brand safety standards AI-enabled content workflows and automation tools Social listening, sentiment analysis, and performance measurement frameworks Integrated marketing ecosystems and cross-channel measurement Strategic and systems thinking across complex organizations Advanced understanding of social platforms, trends, and audience behavior Data-informed decision making and insight translation Cross-functional leadership and executive stakeholder influence Agency, influencer, and partner management Clear communication and strategic storytelling Willingness and ability to work irregular hours, including weekends, holidays, and community events Ability to work in a temperature-controlled office environment Background and drug screen consent upon employment offer Core Competencies Demonstrates expertise in leading enterprise-wide social media strategy, including audience engagement, brand safety, and performance measurement. Proficient in leveraging AI-enabled tools and managing cross-functional teams to optimize content workflows and drive business objectives. Highest-signal resume keywords Enterprise Social Media Strategy AI-Enabled Content Workflows Salesforce Marketing Cloud Social Media Governance Cross-Functional Leadership ATS Optimization Keywords Hard Skills Social Media Strategy Content Strategy Performance Measurement Data-Informed Decision Making Channel Portfolio Management Audience Engagement Plans KPI Frameworks Sentiment Analysis Influencer Management Automation Tools Soft Skills Clear Communication Strategic Storytelling Collaboration Leadership Coaching Industry Keywords Brand Awareness Customer Acquisition Integrated Marketing Emerging Platforms Operational Guidelines Tools & Technologies Sprinklr Social Listening Platforms Analytics Dashboards Performance Reporting Frameworks AI Technologies #J-18808-Ljbffr Jobtailor