Marketing Manager

Job Description

Job Description

Reports to: CEO

Schedule: Full-time

FLSA Status: Exempt

About Teeccino

Teeccino Caffe, Inc. is a small, fast-growing, family-owned natural foods company and the top-selling brand in the coffee alternative and herbal tea categories, with 45 employees and a national sales and ecommerce team. We're an entrepreneurial, hands-on team that can execute great ideas quickly and pivot when interesting opportunities arise — this role suits someone energized by a fast-changing, founder-led culture rather than the layered approval processes of a large company.

Summary

We're searching for a creative, health-oriented Marketing Manager to lead our marketing team. You'll manage our brand voice and communications, lead the creation and management of creative assets for our social media marketing campaigns, and see them through strategy, execution, and measurement. You'll need strong right- and left-brain range — one minute in a creative mindset, the next tracking performance data with an analytical eye. You'll work closely with the CEO to ensure the quality of our communications and advertisements stays aligned with the voice and image of our brand.

Core Functions:

 

Email Marketing:

• Oversee the email promotional calendar and coordinate its execution with our Klaviyo email team and our production / operations team. 
• Develop acquisition strategies for our subscriber list while watching for optimal cadence, frequency and engagement of our email and SMS performance.
• Track KPIs for our email metrics, campaign performance data, conversion and open rates etc
• Work with our email marketing team to track A/B and multivariate testing of all aspects of email campaigns including subject headlines, layouts for call-to-actions, creative design templates, and anything that informs best practices for optimizing conversions
• Create or revise flows for our segmented subscriber lists

Social Media & Community Management:

• Manage our social media platforms and the creation of our monthly social calendar for Meta, Tik Tok and Linkedin
• Create the overarching strategy for growing Company accounts and our community engagement on Meta, TikTok, Youtube etc including building our affiliate program
• Oversee the Company programs for influencers and brand ambassadors

Creative Assets:

• Edit and/or write copy and scripts to develop and maintain the voice of the brand 
• Brainstorm with the marketing team to create innovative UGC and graphic ad campaigns and manage the creative brief process to establish project parameters, performance deliverables and KPIs.
• Drive the end-to-end planning and execution of creative concepts with our agency partners to deliver design concepts and oversee pre- & post-production
• Lead photo and video shoots on an as-needed basis and provide art direction to ensure images capture the overall creative strategy

Website Optimization

• Work with our website manager to update and/or optimize website UX, PDP pages, create new landing pages, and set the promotional calendar.
• Manage our blog content, recipe pages and other content pages 
• Create listings for new products on our websites and Amazon to align all product information across all platforms
• Work with our Performance Marketing agency (PMA) to attract customers to our subscription program plus tract and improve retention
• Track competitors, hot trends and partner to benchmark competing brands, potential new product launches, new promotion concepts, and other potential marketing initiatives.

Required Qualifications

• 5-7 years of experience as a marketing manager, ideally with CPG experience
• Proven experience developing and executing successful marketing campaigns across email, social, and paid channels
• Strong copywriting skills with the ability to create compelling content, plus excellent oral presentation skills
• Proficiency in Adobe Creative Suite, Canva, and Microsoft Office
• Familiarity with Shopify e-commerce platforms and strategies
• Knowledge of performance marketing metrics and analytics tools
• Strong understanding of digital marketing channels and advertising strategies
• Strong project management skills with excellent organizational skills, comfortable managing multiple projects and timelines simultaneously
• Excellent research and analytical skills to identify target audiences and market trends
• Bachelor's degree in Marketing & Communications, Business, or a related field

Preferred Experience

• Adaptable and energized by a fast-changing, entrepreneurial culture
• Ability to learn new technology platforms, problem-solve, and apply critical thinking to challenges
• Great attention to detail with a results-driven, goal-setting mentality