Industry Marketing Manager

Industry Marketing Manager

Strategy & Audience Focus

Act as the voice of the robotics, industrial and energy industries for the Molex marketing team and drive the creation of content that influences design engineers at every stage of the buyer's journey.

Manage and execute a comprehensive content strategy that supports the design engineer audience, including collaborating with marketing, product, and engineering teams to develop and execute primary marketing content programs.

Deeply understand design engineers in the robotics, industrial, and energy industries and collaborate with internal SMEs to distill complex technical information to craft clear, concise industry and application messaging as well as input briefs that enable the creation of high-quality marketing content.

Execution & Creative Workflow

Leverage Generative AI tools to accelerate market research, streamline brainstorming, and draft structured creative input briefs for external partners and creative resources.

Manage the creation, reviews and approvals of robotics, industrial, and energy primary content, including industry and application web pages, blog posts, technical papers and sales collateral that reflect Molex's understanding of core customer challenges, the capabilities required to solve them, and the specific Molex solutions that deliver value.

Collaborate with creative services, writers, designers, and technical team members to deliver content and other strategic deliverables while balancing competing priorities and alignment expectations.

Craft clear input briefs that deliver strategic focus for creative partners while driving efficient content execution.

Optimization & Program Management

Develop content strategies that align with modern Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) best practices, ensuring technical content ranks effectively and powers AI-driven answer engines.

Monitor the progress of marketing programs to ensure that key milestones are reached according to the project timeline, moving initiatives forward with a strong bias for action.

Track, evaluate, and report on content performance and program effectiveness to continuously refine messaging, content output and improve ROI.

5+ years of experience managing enterprise B2B marketing programs or campaigns within the electronics, connector, or electronic component distribution industries.

Solid foundation in SEO and AEO principles, combining hands-on experience using AI models for workflow efficiency with a track record of structuring technical B2B content to maximize visibility across search engines and AI discovery platforms

Relocation: Relocation assistance is not available for this position. Work Authorization: Visa sponsorship is not available for this position.

As a Koch company, Molex is a leading supplier of connectors and interconnect components, driving innovation in electronics and supporting industries from automotive to health care and consumer to data communications. The thousands of innovators who work for Molex have made us a global electronics leader. Our experienced people, groundbreaking products and leading-edge technologies help us deliver a wider array of solutions to more markets than ever before.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.