Azure Product Led Growth Strategy Lead

Help make Azure the easiest cloud platform to discover try adopt and grow with. The core focus of this role is to drive growth across the Azure customer lifecycle by optimizing how customers discover try adopt expand and retain Azure services through product-led experiences inside Azure surfaces. To succeed you will need to partner across product management engineering design commerce sales support and marketing to shape a connected customer journey that turns product value into measurable acquisition activation conversion expansion and retention outcomes.

As the Azure Product Led Growth Strategy Lead you will define and lead the end-to-end product-led growth strategy across the Azure portal customer journey trial and onboarding experiences in-product cross-sell and selling motions conversion-rate optimization and customer lifecycle and retention. You will translate customer behavior and business signals into a prioritized growth roadmap establish shared goals and measurement and mobilize cross-functional teams to remove friction and accelerate customer value realization.

This opportunity will allow you to shape a high-impact growth strategy across one of the worlds leading cloud platforms deepen your expertise in product experience and experimentation and build repeatable growth mechanisms that scale across Azure services and customer segments.

Microsofts mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect integrity and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

• Own the Azure product-led growth vision strategy operating model and multi-horizon roadmap connecting customer outcomes with business priorities across acquisition activation conversion expansion and retention.
• Lead strategy for the Azure portal customer journey partnering with product design engineering research support and marketing teams to identify friction clarify next-best actions and create coherent experiences across key moments.
• Define and improve Azure trial and onboarding motions including audience strategy value realization milestones first-run experiences guided setup education nurture and progression from trial to paid usage.
• Develop in-product cross-sell and selling strategies that use customer context intent eligibility and usage signals to recommend relevant Azure services while protecting trust experience quality and long-term customer value.
• Build a disciplined conversion-rate optimization and experimentation program including hypotheses funnel instrumentation test prioritization guardrail metrics learning agendas and mechanisms to scale proven improvements.
• Create a lifecycle and retention strategy that identifies leading indicators of engagement adoption expansion churn and reactivation and translates them into coordinated product and marketing interventions.
• Create measure and report on the KPI required to succeed and improve in each of the above responsibilities making data driven decisions and supporting an experimentation information loop.
• Coach and influence cross-functional teams establish executive-ready reporting and decision forums and communicate insights tradeoffs results and investment recommendations to senior stakeholders.

Required/minimum qualifications

Masters Degree in Marketing Computer Science Business or related field AND 4 years experience in business OR Bachelors Degree in Marketing Computer Science Business or related field AND 6 years experience in business OR equivalent experience.

Additional or preferred qualifications

Masters Degree in Marketing Computer Science Business or related field AND 8 years marketing or sales experience OR Bachelors Degree in Marketing Computer Science Business or related field AND 12 years experience in business OR equivalent experience.

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130900 - $251900 per year. There is a different range applicable to specific work locations within the San Francisco Bay area and New York City metropolitan area and the base pay range for this role in those locations is USD $165600 - $272300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
position will be open for a minimum of 5 days with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry citizenship color family or medical care leave gender identity or expression genetic information immigration status marital status medical condition national origin physical or mental disability political affiliation protected veteran or military status race ethnicity religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable local laws regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process read more about requesting accommodations.

Required Experience:

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