Vice President of Commercial Strategy

Position Overview

Extreme Hospitality is seeking a highly accomplished, strategic, and results-driven Vice President of Commercial Strategy to support topline revenue growth and commercial performance across our diverse hospitality portfolio.

This executive leadership role will be responsible for developing and executing comprehensive commercial strategies that align revenue management, sales, marketing, digital strategy, distribution, and commercial technology around clearly defined property-level objectives and measurable results.

The Vice President will oversee the commercial performance of branded and independent hotels, resorts, conference centers, and other hospitality assets, tailoring strategies to each property's market positioning, business mix, operational capabilities, and ownership objectives.

A critical component of this role is the ability to connect commercial strategy with technology and execution. The successful candidate will identify opportunities for greater integration and efficiency, and help ensure that commercial platforms, business processes, and property teams work together to support revenue growth and a seamless guest experience.

The ideal candidate is an experienced hotel commercial executive who combines strong business acumen, analytical capabilities, and technical expertise with a practical, hands-on approach to leadership and execution.

Key Responsibilities

Commercial Strategy & Revenue Growth

• Lead commercial strategy across the company's hospitality portfolio, with accountability for topline revenue growth, market share, and overall commercial performance.
• Develop and execute integrated strategies aligning revenue management, sales, marketing, digital initiatives, distribution, and other commercial functions.
• Establish actionable, property-specific commercial plans with clearly defined performance targets, responsibilities, timelines, and measurable outcomes.
• Identify opportunities to increase room revenue and additional revenue streams, including group business, catering, meetings and events, food and beverage, packages, and guest ancillary spending.
• Evaluate and optimize pricing strategies, demand forecasting, market segmentation, business mix, and distribution channel performance.
• Develop strategies to strengthen direct bookings, improve channel contribution, and maximize sales production.
• Analyze market conditions, competitive positioning, consumer demand, and property performance to identify growth opportunities.
• Adapt commercial strategies to accommodate differences in hotel brands, property types, markets, and ownership objectives.
• Establish clear commercial accountability and performance expectations across corporate and property-level teams.

Sales, Marketing & Distribution Alignment

• Provide strategic oversight and coordination of sales, marketing, digital strategy, and distribution initiatives across the portfolio.
• Ensure commercial disciplines operate within a coordinated strategy designed to maximize revenue opportunities and market penetration.
• Evaluate sales production, account performance, market segmentation, and business mix to identify opportunities for incremental growth.
• Collaborate with sales and marketing teams to develop targeted initiatives that align with property-level revenue objectives.
• Assess digital marketing effectiveness, booking conversion, channel performance, and opportunities to increase direct revenue contribution.
• Identify opportunities to improve commercial performance through enhanced coordination between property teams, brand resources, and third-party partners.
• Promote effective collaboration between revenue management, sales, marketing, and distribution functions to ensure consistent execution of commercial priorities.

Performance Analytics, Reporting & Accountability

• Establish consistent commercial performance reporting standards, key performance indicators, and analytical frameworks across the portfolio.
• Monitor topline performance, market share, pricing effectiveness, sales production, distribution contribution, and other relevant commercial metrics.
• Evaluate the accuracy, reliability, and accessibility of commercial performance data across systems and platforms.
• Translate complex financial, operational, and commercial information into clear, actionable recommendations.
• Develop and maintain reporting tools, dashboards, and performance review processes that support timely decision-making.
• Identify performance gaps and work with property-level and corporate teams to develop corrective action plans.
• Track progress against established commercial objectives and ensure accountability for assigned initiatives.
• Prepare and present commercial performance results, strategic recommendations, and action plans to executive leadership, property owners, and other stakeholders.

Cross-Functional Leadership & Execution

• Serve as a key commercial leader working collaboratively with company executives, regional leadership, property management teams, and external partners.
• Coordinate cross-functional initiatives involving revenue management, sales, marketing, IT, operations, finance, and technology vendors.
• Ensure commercial strategies are supported by appropriate processes, systems, resources, and clearly defined responsibilities.
• Lead projects requiring coordination between multiple departments, properties, brands, and outside stakeholders.
• Facilitate the evaluation, implementation, and adoption of commercial initiatives and technology solutions.
• Promote a culture of accountability, collaboration, innovation, and continuous improvement.
• Provide strategic guidance to property-level teams while ensuring that commercial initiatives remain practical, measurable, and executable.

Portfolio Standards & Continuous Improvement

• Develop scalable commercial playbooks, operating standards, reporting practices, and best-in-class processes that can be adapted across different hotel types and markets.
• Identify opportunities to standardize commercial workflows and technology practices while preserving flexibility for individual property requirements.
• Evaluate existing commercial processes and recommend improvements that reduce inefficiencies, enhance data accuracy, and strengthen execution.
• Establish repeatable approaches to commercial planning, performance management, systems evaluation, and implementation.
• Continuously assess emerging industry trends, evolving guest behaviors, and commercial technologies to identify opportunities for competitive advantage.
• Support the organization's continued growth by developing commercial strategies and infrastructure capable of scaling with the portfolio.

Qualifications & Experience

Required Qualifications

• Minimum of 10 years of progressive experience in hotel commercial leadership, including meaningful responsibility for multiple properties.
• Demonstrated success driving hotel revenue growth, improving market share, increasing sales production, and strengthening direct booking performance.
• Comprehensive understanding of hotel revenue management, sales, marketing, digital strategy, distribution, and commercial analytics.
• Significant hands-on experience with hospitality technology platforms and system integrations, including PMS, CRS, booking engines, RMS, channel management, CRM, POS, payment systems, and reporting tools.
• Proven ability to translate commercial objectives into clearly defined technology requirements, vendor evaluations, and implementation priorities.
• Experience leading cross-functional initiatives and driving technology and process adoption across corporate and property-level teams.
• Strong financial acumen and analytical capabilities, with the ability to interpret performance information and develop actionable business strategies.
• Exceptional communication, leadership, and presentation skills, including experience presenting recommendations to senior executives and ownership stakeholders.
• Demonstrated ability to develop and execute commercial strategies across varying hotel types, brands, markets, and ownership structures.
• Strong organizational and project leadership skills, with the ability to manage multiple initiatives and competing priorities.
• A practical, solutions-oriented leadership style with demonstrated accountability for delivering measurable results.

Preferred Qualifications

• Bachelor's degree in hospitality management, business administration, marketing, finance, or a related field, or equivalent relevant industry experience.
• Experience in a corporate or portfolio-level commercial leadership position within a hotel management company, ownership group, or hospitality organization.
• Experience supporting both branded and independent hospitality properties.
• Demonstrated success leading commercial system evaluations, integrations, implementations, and process improvements.
• Experience developing scalable commercial strategies and reporting standards across diverse property portfolios.

What We're Looking For

The ideal candidate is a commercially focused leader who understands that successful hospitality revenue growth requires more than effective pricing or sales execution. It requires an integrated approach that connects strategy, people, technology, and reliable information.

We are seeking someone who is:

• Strategic and Results-Oriented: Develops clear commercial objectives and translates them into measurable outcomes.
• Technically Proficient: Understands hospitality systems, how they interact, and how technology can improve commercial performance.
• Analytical and Data-Driven: Uses accurate information and meaningful performance metrics to guide business decisions.
• Hands-On and Resourceful: Comfortable moving between portfolio-level strategy and detailed property-level problem-solving.
• Collaborative: Effectively connects commercial, operational, financial, and technical teams around common objectives.
• Adaptable: Recognizes that commercial strategies must reflect the unique characteristics of each property and market.
• Accountable: Establishes clear expectations, monitors progress, and takes ownership of results.
• Forward-Thinking: Continuously seeks opportunities to improve commercial performance through innovation, technology, and more effective business processes.

What Success Looks Like

Success in this position will be measured by the ability to deliver sustainable improvements in commercial performance while building the infrastructure, processes, and accountability necessary to support continued portfolio growth.

Key outcomes include:

• Stronger Topline Performance: Measurable improvements in hotel revenue, market share, sales production, and direct booking contribution.
• Clear Property-Level Accountability: Defined commercial strategies with specific performance objectives, actionable initiatives, and responsible stakeholders.
• Integrated Commercial Execution: Improved coordination across revenue management, sales, marketing, digital strategy, and distribution.
• Improved Guest Journey: More seamless coordination of the systems and processes supporting guest discovery, reservations, payments, and on-property spending.
• Scalable Commercial Infrastructure: Repeatable strategies, reporting standards, and best practices that support the company's growing and diverse hospitality portfolio.

Compensation & Benefits

Extreme Hospitality offers a competitive executive compensation and benefits package, including:

• Competitive base salary commensurate with experience and qualifications
• Employer-sponsored health insurance benefits
• Employer-sponsored 401(k) retirement plan with company match
• Paid time off (PTO)
• Hotel employee discounts and travel-related benefits
• Professional development and industry networking opportunities
• Direct involvement in executive decision-making and the strategic growth of the company

Why Join Extreme Hospitality?

The Vice President of Commercial Strategy will have the opportunity to shape commercial performance across a growing and diverse national hospitality portfolio.

This position offers the ability to influence not only revenue strategy but also the technology, processes, and cross-functional coordination that enable sustained commercial success.

Working directly with company leadership, property teams, owners, and industry partners, the successful candidate will play an important role in strengthening our commercial capabilities and positioning Extreme Hospitality for continued growth.

We are seeking an accomplished leader who is energized by the opportunity to build, improve, innovate, and deliver measurable results.

Extreme Hospitality Management, LLC is an Equal Opportunity Employer.