Digital Marketing Manager

Abbott

Alameda, CA

Title : Digital Marketing Manager

Location : Alameda, CA

Duration : 6 Month Assignment

100% onsite

Responsibilities

Contribute to the development and execution of digital marketing strategies across corporate and divisional platforms.
Support the implementation of cross-division and cross-site marketing features and user experiences.
Identify opportunities to enhance digital innovation and leverage existing capabilities across teams.
Execute digital strategies for corporate marketing digital assets, including websites and online tools.
Monitor consumer behavior and analyze digital performance data to generate actionable insights.
Support SEO initiatives to improve search visibility and optimize the value of Abbott's online portfolio.
Track and report on website, campaign, and channel performance using established metrics and tools.
Conduct competitive and marketplace analysis to inform digital strategy and optimization efforts.
Execute short- and long-term digital marketing plans and tactical programs.
Support the implementation of multi-channel campaigns, ensuring consistency across digital touchpoints.
Assist in managing website content updates, enhancements, and optimization initiatives.
Provide recommendations for improving content and functionality based on user needs and data insights.
Partner with internal teams, divisions, and external agencies to execute digital initiatives.
Provide guidance on digital marketing best practices, tools, and processes when needed.
Support cross-functional efforts related to customer lifecycle management and engagement strategies.
Collaborate with teams to enable alignment across divisional digital marketing efforts.
Support adherence to enterprise digital marketing policies, standards, and processes.
Ensure digital activities align with corporate brand guidelines and requirements.
Assist in maintaining consistency across digital touchpoints and customer experiences.
Participate in training and knowledge-sharing initiatives related to digital marketing.
Stay informed on emerging digital technologies, trends, and best practices.
Identify opportunities to improve digital performance and recommend enhancements.
Contribute ideas to evolve digital capabilities and improve user experience across platforms.
Strong understanding of digital marketing channels and tools
Working knowledge of SEO, analytics, and website optimization
Ability to translate insights into actionable recommendations
Effective collaboration and stakeholder communication skills
Awareness of industry trends, competitive dynamics, and digital innovation

Years Experience: 8+ years with a minimum of 6+ years in a technology role.

Skills :

Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.

Education :

Bachelor's Degree: Bachelor's degree in Marketing, Business, or IT
Master's Degree: MBA preferred

Consultants Eligible Benefits Upon Waiting Period:

Medical and Prescription Drug Plans
Dental Plan
Vision Plan
Health Savings Account (for High-Deductible Health Plans)
Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
Supplemental Life Insurance
Short Term Disability (coverage varies by state)
Long Term Disability
Critical Illness, Hospital coverage, Accident Insurance
MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
401(k)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.

Published on 13 Jul 2026, 2:13 PM

Apply

Vacancy posted 1 day ago

Similar jobs that could be interesting for youBased on the Digital Marketing Manager in Alameda, CA vacancy

Digital Marketing Manager
$150k - $170k
...Digital Marketing Manager / Domain Delivery Lead Alameda, CA 94502 (Onsite) - WinSS - 525 Salary - $150-$170K/year (DOE) Full-Time / Direct-Hire The Digital Marketing Manager / Domain Delivery Lead is responsible for driving end-to-end...
Suggested
Full time
Lorven Technologies
Alameda, CA
2 days ago
Digital Marketing Manager
Digital Marketing Manager / Domain Delivery Lead The Digital Marketing Domain Delivery Lead is responsible for driving the strategy, governance, and successful delivery of Salesforce Marketing Cloud (SFMC) solutions that enable personalized, omnichannel customer engagement...
Suggested
WinWire
Alameda, CA
1 day ago
Marketing and Communications Manager
$87k - $100k
...Marketing And Communications Manager The Marketing and Communications Manager is a key member of the Marketing and Communications (MarComm) team... ...experiences to life—through our website, internal portal, digital media, print, and more—that engage our professional and...
Suggested
Full time
Part time
H1b
Work at office
Local area
Flexible hours
Afternoon shift
Head-Royce School
Oakland, CA
1 day ago
Director of Brand Communications
$180k - $200k
...Director of Brand Communications Reporting to the VP of Marketing and Innovation, the Director of Brand Communications is the strategic... ...building with real-time cultural participation, and community management. Identify cultural opportunities and emerging platforms to...
Suggested
Work at office
Remote work
Flexible hours
2 days per week
3 days per week
Notogroup
Oakland, CA
3 days ago
Paid Media Specialist
...06 Months Overview Client is looking for a Performance Marketing Specialist to help drive new user growth across multiple paid channels... ...As a member of the Growth Marketing Team, you'll partner to manage and optimize campaigns across our core payments business and...
Suggested
Remote work
eTeam
Oakland, CA
4 days ago
Social Media Manager
$100k - $190k
...to build on via Science Foundry. We are seeking a Social Media Manager to own Science's social channels and take our social program to... ...insights, trends, and conversation opportunities to the broader marketing team Own social analytics and reporting, telling a clear story...
Full time
Local area
Remote work
Flexible hours
Science , Inc.
Alameda, CA
1 day ago
Sr Project & Operations Communications Manager
$150k - $190k
...CommunicationsRemuneration: Exempt The Sr Manager of Project and Operations Communications... ...updates, FAQs, presentations, and digital content Proactively identify and anticipate... ...: Bachelor’s degree in Journalism, Marketing, Public Relations or Communications preferred...
Full time
Temporary work
Work experience placement
Work at office
Local area
Immediate start
Work visa
Flexible hours
RWE
Oakland, CA
15 hours ago
Account Manager (Influencer Marketing)
$60k - $75k
...platforms for some of the world's most active digital advertisers. We operate at the... ...About the Role We're hiring an Account Manager to own forecasted revenue, associated relationships... ...client services, or influencer/creator marketing ~ Experience in a role where you owned...
Full time
Work at office
Remote work
Flexible hours
Seismic
Oakland, CA
22 hours ago
Associate Director, Digital Marketing
$181.5k - $257k
...Associate Digital Marketing Director – Web Email page is loaded## Associate Digital Marketing Director – Web Emaillocations: Alameda, CAtime... ...indications.**ESSENTIAL DUTIES/RESPONSIBILITIES:*** Plan and manage promotional website and email tactics that drive increased awareness...
Work experience placement
Work at office
Local area
Flexible hours
Exelixis
Alameda, CA
22 hours ago
Head Of Service Sales
$150k
...forward to these added benefits and employee perks! The Sales Manager position will cover duties for both our Downtown Subaru and Downtown... ...Some experience in Used Vehicle purchasing, merchandising and marketing * Expertise in supervising the everyday efforts of desk...
Full time
Local area
Downtown Toyota Of Oakland
Oakland, CA
22 hours ago
Growth Marketing Manager
$180k - $200k
...Instrumentl is seeking a Head of Growth Marketing to lead its demand generation efforts. This role involves building a multi-channel engine, optimizing conversion funnels, and collaborating across departments. The ideal candidate will have over 8 years of experience in...
Medium
Oakland, CA
1 day ago
Mid-Market Account Executive
$85k - $100k
...Position Summary: The Mid-Market Account Executive position is a subject matter expert... ...Team and interact with local Account Managers and Regional Managers within each sector.... ...Process, Depositions, Discovery, Records, Digital and Investigations. Our success comes through...
Local area
Remote work
Monday to Friday
First Legal Network LLC
Oakland, CA
2 days ago
Field Marketer
$15 - $19 per hour
...Overview Champion Window - Field Marketer (Events and Canvassing) Part-time Roles Available Are you an enthusiastic and outgoing individual looking for an exciting opportunity in the field of marketing? Join our team as a Field Marketer and become a vital part of our...
Hourly pay
Part time
Weekend work
Great Day Improvements
Oakland, CA
11 hours ago
Senior Living Sales & Marketing Director
Oakmont Management Group’s Ivy Living community in Oakland seeks a Sales and Marketing Director to lead outreach, qualify prospects, and guide moves into new homes. You will partner with the Executive Director and VP of Sales to craft a cutting-edge marketing plan and...
Ivy Living
Oakland, CA
4 days ago
Vice President of Marketing, Generac Home
...Smarter World with us?The Vice President of Marketing for Generac Home is a senior commercial... ...will partner closely with General Managers, Sales, Product Management, and Corporate... ...classic consumer demographics.Partner with digital product management and execution groups...
Local area
Generac Power Systems Inc
Oakland, CA
1 day ago
Marketing & Proposal Coordinator
$62.5k - $85k
...Marketing & Proposal Coordinator Oakland, California Terraphase offers cost-effective solutions to complex environmental and engineering... ...form the foundation for a comprehensive environmental management approach. We are seeking a self-motivated, goal-oriented individual...
Terraphase Engineering
Oakland, CA
2 days ago
Marketing Specialist II
$66.41k - $124.51k
...What We’re Looking For Want to grow your marketing skills? We are looking for someone who can apply their proposal management skills on day one, with the aptitude to expand into pre‑RFP strategy and post‑RFP interviews. You'll provide leadership and support for pursuits...
Work at office
HNTB
Oakland, CA
4 days ago
Senior Marketing Specialist
...Job Title: Sr. Specialist Marketing/Associate Product Manager Location: Alameda, CA 94502 Duration: 3 Months Work Arrangement: 100% Onsite The Opportunity... .... End-to-end asset management: Manage a high volume of digital assets, tracking each through multiple review and...
Temporary work
Remote work
Flexible hours
Shift work
Abbott
Alameda, CA
1 day ago
Product Marketing Strategist, Principal - Digital GTM
...Your Role The Product Marketing team oversees the Go-to-Market (GTM) strategy and delivery... ...enabling Marketing, Product (e.g., Digital Experience, Product Strategy, Healthcare... ...GTM, Principal will report to the Senior Manager of Product Marketing. In this role you...
Work at office
2 days per week
Blue Shield of CA
Oakland, CA
22 hours ago
Project Administrator
...Construction is seeking a Project Administrator to support our low voltage division. This position will provide support to multiple project management teams within the division. This position directly reports to our Administrative Manager and is located at our corporate office in...
Work at office
Local area
BEI Construction Inc
Alameda, CA
1 day ago
Head of Communications - Remote
$88.57k - $104.2k
...Communications Director, the Communications Manager will support the development and... ...strengthen organizational communications. Digital Presence (35%) Manage California... ...digital presence across the website, email marketing, and social media (primarily LinkedIn) channels...
Full time
For contractors
Live in
Work at office
Remote work
Relocation
California Competes
Oakland, CA
4 days ago
Managing Head of Retail Sales
...Lead the negotiation process ensuring that customers understand their vehicle purchase options and pricing. Partner with General Manager plan and run vehicle inventory. Assist in running controllable expense elements for the New and Used Vehicle Departments....
Local area
Cardinale Auto Group
Oakland, CA
4 days ago
Sales Manager
$90k - $120k
...government contracting . The ideal candidate will be responsible for managing the entire sales process- from lead generation to closing deals... ...business opportunities in federal, state, and local government markets Prepare and submit proposals, bids, and contract...
Full time
Contract work
Local area
AtWork Group
Oakland, CA
3 days ago
Head of Media Sales (Remote)
...greater Bay Area counties, along with specialty magazines, digital media services and events. We’re seeking a dynamic, self motivated and energetic Sales Manager to represent a line of digital marketing products and local publications in the East Bay and throughout...
Work at office
Local area
Remote work
Metro Publishing Services
Oakland, CA
3 days ago
Sales Manager
$200k
...re sure you'll see why! When you come to work for us, you can look forward to these added benefits and employee perks! The Sales Manager position will cover duties for both our Downtown Subaru and Downtown Toyota locations. What We Offer: ~ Medical, dental, and vision...
Local area
DOWNTOWN AUTO CENTER
Oakland, CA
2 days ago
Head of Communications - Remote
$51.08 - $52.88 per hour
...COMMUNICATIONS MANAGER JOB DESCRIPTION, July 2026 Title: Communications Manager... ...channels, email campaigns, and other digital platforms, as well as providing copy and... ...designs graphics for social media and other marketing materials, as well as flagship virtual...
Hourly pay
Full time
Work at office
Local area
Remote work
California Environmental Justice Alliance
Oakland, CA
4 days ago
Head of Content Marketing (Remote)
...Director of Content Marketing Vumedi is the leading learning community for doctors worldwide, dedicated to advancing medical education... ...with revenue and business objectives Strong knowledge of digital marketing channels, especially Linkedin and content optimization...
Work experience placement
Remote work
Worldwide
VuMedi
Oakland, CA
4 days ago
Head of Sales & Marketing
$175k - $235k
...Director of Marketing Reporting to the CEO, the Director of Marketing will oversee brand... ...across conventional, natural, and digital channels Brand & Consumer Marketing... ...competitive insights to guide decision-making Manage relationships with data providers...
For contractors
Work at office
Notogroup
Oakland, CA
4 days ago
Marketing Manager
$75.9k - $137.3k
...Reporting to the Director of Communications, the Marketing Manager develops and executes multifaceted marketing strategies on behalf of UC... ...departments. The position writes and edits copy, produces print and digital marketing materials, disseminates content through various...
Local area
Work visa
University of California , Riverside
Oakland, CA
3 days ago
Head of Growth Marketing
$180k - $200k
...most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that. Instrumentl is a profitable... ...that matters. About the role We're hiring a Head of Growth Marketing to build Instrument’s growth and demand engine for how we...
For contractors
Local area
Home office
Medium
Oakland, CA
2 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Digital Marketing Manager. Be the first to apply!