Brand Marketing Manager

Role Description

We are looking for a highly strategic, data-driven Brand Marketing Manager to lead campaign planning, channel strategy, content direction, lifecycle marketing, influencer initiatives, and performance analysis across the organization. This is a high-impact role for a marketer who thrives at the intersection of creativity, analytics, consumer psychology, and growth. You will help define how the brand shows up across every customer touchpoint while directly influencing revenue, engagement, and long-term brand equity.

What You'll Own

• Campaign & Content Strategy
  • Build and maintain the annual and quarterly campaign roadmap
  • Develop seasonal marketing initiatives, product launches, promotional events, and brand activations
  • Define campaign messaging, positioning, offers, CTAs, and content themes
  • Align campaigns across email, social, influencer, Amazon, and future paid channels
  • Create marketing plans that balance revenue generation with brand growth
  • Ensure every marketing initiative supports broader company objectives
• Lifecycle & Email Marketing (Klaviyo)
  • Managing the overall email marketing strategy
  • Building and optimizing flows, automations, and customer journeys
  • Creating campaign calendars aligned to promotional initiatives
  • Audience segmentation and personalization
  • A/B testing and experimentation
  • Performance reporting and optimization
  • Revenue attribution analysis
• Social Media Strategy & Creative Direction
  • Create channel-specific content strategies
  • Develop campaign briefs for creative teams
  • Review and approve social content
  • Ensure brand consistency across all customer-facing assets
  • Identify content opportunities based on trends, seasonality, and consumer behavior
  • Measure engagement and conversion performance
• TikTok Strategy & Agency Management
  • Providing strategic direction and campaign briefs
  • Reviewing and approving content plans
  • Supplying product, campaign, and brand context
  • Evaluating agency performance
  • Analyzing campaign metrics and results
  • Identifying opportunities for improvement and growth
• Influencer & Affiliate Marketing
  • Develop influencer outreach strategies
  • Build affiliate partnerships
  • Identify creators aligned with campaign objectives
  • Coordinate product seeding initiatives
  • Measure creator performance and ROI
  • Manage influencer relationships
  • Scale programs that drive awareness and sales
• Brand Management & Creative Oversight
  • Review creative assets for consistency and quality
  • Direct design priorities and production needs
  • Oversee retail sales materials and pitch decks
  • Support product launches and merchandising initiatives
  • Ensure consistent messaging across channels
  • Protect and evolve the brand voice
• Amazon Marketplace Content
  • Reviewing product listings and creative assets
  • Ensuring brand consistency
  • Supporting conversion-focused content improvements
  • Coordinating visual updates and merchandising initiatives
  • Monitoring marketplace performance trends
• Marketing Analytics & Performance Management
  • Regularly analyze email performance, social engagement, TikTok metrics, Amazon performance, influencer results, campaign ROI, customer acquisition metrics, retention and repeat purchase behavior
• Leadership & Team Management
  • Manage and mentor a Social Content Designer
  • Coordinate freelance creative resources as needed
  • Collaborate with agencies and external partners
  • Work closely with leadership on growth initiatives
  • Provide clear direction, feedback, and accountability

Qualifications

• 3–5+ years of experience in Brand Marketing, Growth Marketing, DTC Marketing, or Lifecycle Marketing
• Experience developing and executing multi-channel marketing campaigns
• Strong understanding of consumer marketing principles
• Hands-on experience managing Klaviyo
• Experience working with Shopify-based brands
• Familiarity with Meta and TikTok marketing ecosystems
• Strong analytical and reporting skills
• Experience managing agencies, freelancers, or creative resources
• Excellent written and verbal English communication skills
• Strong project management and organizational abilities
• Ability to thrive in a fast-paced, entrepreneurial environment

Preferred

• Experience launching or scaling DTC consumer brands
• Background in lifestyle, gifting, novelty, impulse-purchase, or consumer products industries
• Experience building influencer or affiliate marketing programs
• Experience managing creative or content teams
• Familiarity with Amazon marketplace marketing
• Experience overseeing paid media agency relationships
• Knowledge of customer lifecycle marketing and retention strategies

What Success Looks Like

• Develop and launch a comprehensive campaign calendar
• Take full ownership of the email marketing function
• Establish performance reporting and KPI dashboards
• Successfully direct social and TikTok content initiatives
• Launch or expand influencer marketing efforts
• Improve channel alignment and campaign execution
• Become the primary marketing strategist supporting revenue growth initiatives

Ideal Candidate Profile

• Highly analytical and data-driven
• Strategic yet execution-oriented
• Comfortable making decisions independently
• Creative without sacrificing business outcomes
• Strong in consumer psychology and storytelling
• Experienced in DTC marketing environments
• Naturally curious about performance trends and customer behavior
• Comfortable managing multiple channels simultaneously
• Passionate about building brands that consumers genuinely love

Compensation & Benefits

• Competitive monthly compensation based on experience and location
• Fully remote work environment
• Opportunity to shape a growing consumer brand during a significant expansion phase
• Direct exposure to executive leadership
• High level of ownership and decision-making authority
• Long-term growth opportunities as the organization scales