Senior Manager - Loyalty & CRM

Location: Atlanta, Georgia, United States Employment Type: Full-Time Department: Marketing / Growth Chabez Tech is a data engineering and AI products company headquartered in Pennsylvania. We build scalable data platforms and intelligent products that help organizations achieve operational and customer excellence. Our expertise spans data engineering, AI, MLOps, data governance, security, compliance, and systems integration—enabling businesses to modernize, personalize, and scale with confidence. Role Overview Chabez Tech is seeking a Senior Manager – Loyalty & CRM to lead loyalty strategy and CRM execution for an in-house digital product initiative. This role will own the loyalty and personalization roadmap, driving customer engagement through data-driven lifecycle marketing and CRM platforms. The ideal candidate combines strategic leadership with hands-on execution, strong cross-functional collaboration, and a passion for building personalized customer experiences at scale. Key Responsibilities Strategic Leadership & Loyalty Planning Define and execute loyalty and CRM strategies to increase customer engagement, retention, and lifetime value. Lead the design and execution of targeted loyalty initiatives, including personalized offers, gamification, incentives, and rewards programs. Stay current on loyalty, CRM, and personalization trends and apply best practices across the organization. Customer Lifecycle & Engagement Build and optimize end-to-end customer lifecycle journeys across acquisition, engagement, retention, and reactivation. Partner with data, analytics, product, and design teams to define segmentation, messaging, and personalization strategies. Own channel strategy and execution across email, push notifications, in-app messaging, and SMS. Own the CRM and loyalty campaign calendar across all owned digital channels. Leverage customer, behavioral, and contextual data to drive segmentation and targeting strategies. Oversee CRM campaign builds, testing, QA, and deployment to ensure accuracy and performance. Serve as the final approver for campaign and offer launches, ensuring brand alignment and flawless execution. Cross-Functional Collaboration Work closely with Product Managers and Engineers to enhance CRM and personalization capabilities. Participate in user acceptance testing (UAT) to ensure new functionality meets business requirements. Collaborate with internal stakeholders across data, engineering, design, and operations to deliver integrated customer experiences. Analytics & Optimization Partner with analytics teams to define success metrics and measure campaign performance. Translate insights into actionable optimizations to improve engagement, conversion, and ROI. Continuously refine personalization logic, offers, and journey orchestration. Team Leadership & Operations Lead and mentor a team responsible for CRM and loyalty execution. Oversee platform enhancements, migrations, or upgrades related to CRM and loyalty systems. Identify and resolve campaign delivery or system issues to ensure a seamless customer experience. Qualifications Bachelor’s degree in Marketing, Business, Data, or a related field. 7+ years of experience in loyalty marketing, CRM, or digital marketing. 2+ years of people management or team leadership experience. Hands-on experience with CRM platforms (e.g., Braze or similar) and loyalty systems. Strong understanding of data-driven marketing, segmentation, and personalization strategies. Excellent leadership, communication, and project management skills. Why Join Chabez Tech Work on in-house data and AI-driven products Collaborate with experts in data engineering, AI, and product innovation Build scalable loyalty and personalization systems from the ground up Be part of a company focused on operational excellence and continuous upskilling #J-18808-Ljbffr ChabezTech LLC