Growth Lead

Job Description

Job Description

Growth Lead

Remote (US or Canada) · Fully Remote · Full-time
Compensation: $150,000–$200,000 (US) / $75,000–$120,000 (Canada) + competitive equity

About the Company

A profitable, first-to-market AI company in the generative media space. The product launched in late 2022 — one of the earliest consumer AI image products to reach the market — scaled to $1M ARR in its first months, and has been profitable since day 1. The platform now spans AI image generation for personal and professional use, brand and e-commerce assets, and a Teams product, with a long-term vision of a full creative suite across images, video, and audio.

Founded 2022 · ~15 people · Fully remote · Industry: AI Tools / generative media

The Role

This is the company’s first full-time Growth Lead. Marketing has been handled by the founder plus a few contractors; this hire takes the wheel and owns growth end-to-end — taking over existing initiatives and designing and launching net-new ones. This is a scrappy operator seat, not a senior manager role.

What you’ll be doing

• Own and execute growth strategy end-to-end across influencer marketing, performance marketing, and organic content
• Take over existing initiatives currently run by the founder and contractors
• Design and launch new growth initiatives from scratch
• Drive measurable impact on customer acquisition and revenue growth
• Work directly with the founder to shape the growth narrative as the platform expands into video and audio
• Operate as a high-agency, scrappy operator across multiple growth functions simultaneously

Requirements

• 2-6 years of marketing or growth experience
• First full-time growth hire at profitable AI startup
• Scrappy operator with high agency
• End-to-end ownership across multiple channels
• Fully remote, US or Canada preferred
• Reports directly to founder

Green Flags

• Prior first marketing hire or founding growth at a consumer or prosumer startup that scaled past $5M ARR
• Performance marketing agency owner or operator with a proven track record running paid acquisition for high-growth consumer brands
• Owned multiple marketing functions simultaneously at a startup (influencer + performance + organic content)
• Demonstrated measurable impact: can walk through specific campaigns, channels, and outcome metrics in past roles. Numbers, not vibes.
• Familiarity with generative AI products, AI creator tools, or AI-driven consumer brands

Red Flags

• Senior manager-only profile who delegates execution — this is a scrappy operator seat, not a marketing lead managing others
• Single-function specialist (e.g., only performance marketing or only social media) without willingness to own multiple channels
• 20+ years of marketing experience without a scrappy operator signal in recent roles
• Big-co marketing background (FAANG, big consumer brands) without a startup adaptation or a 0-to-1 ownership signal
• Marketing operators who treat AI as hype or refuse to use AI tools in their workflow

Why Join

• Profitable, first-to-market AI company at $12M ARR, featured on the Lean AI leaderboard
• First full-time growth hire — real 0-to-1 scope working directly with the founder
• Shape the growth narrative as the platform expands from images into video and audio
• Fully remote with competitive equity

Details

• Location: Remote — US or Canada preferred
• Work policy: Fully remote
• Compensation: $150,000–$200,000 (US) / $75,000–$120,000 (Canada) + equity
• Visa sponsorship: O-1, OPT (STEM OPT) supported
• Employment type: Full-time