Manager, Market Research (IC)

Manager, Market Research As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research, including brand health tracking, ad and creative testing, and custom B2C/B2B studies across global markets to deliver high-impact business outcomes. What You’ll Do Translate complex business needs into clear and actionable research objectives and provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions. Lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communication trackers, creative pre‑testing, in‑market advertising and media effectiveness studies, and custom qualitative and quantitative studies. Effectively work with and manage third‑party research partners. Leverage data and insights from primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners. Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions. Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story‑telling and impactful insights that drive discussion and business action. Continually update your knowledge of evidence‑based marketing to inform and influence your team’s work as applicable. Who You Are Your curiosity is endless; there’s always something else to learn. You’re flexible and not afraid of change—you welcome the challenge. You share your point of view but seek out what might be missing and listen. You have big ideas and know the best ones are driven by proof, persistence and patience. You’re a storyteller. You simplify the complex and compel your audience to act. You enjoy yourself and bring a positive attitude to the team. You care about the work, your team, and the customers you serve. Basic Qualifications Bachelor’s Degree or equivalent military experience. At least 5 years of experience in a market research role. Preferred Qualifications Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology. Advanced degree, such as an MBA or an MS in a related field. Experience leading brand health and communications tracking research. Experience leading creative and media effectiveness research. Experience with B2B and international research. Experience in Employer Brand research. 3+ years experience in a market research role on the client side. 2+ years of experience at a Fortune 500 company or a company well‑known for marketing and market research disciplines. 2+ years of experience with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools. 2+ years experience in a marketing strategy role. 1+ year of experience managing advertising campaigns for Fortune 500 brands. Familiarity with technologists and technology subject matter. Additional Information At this time, Capital One will not sponsor a new applicant for employment authorization for this position. Salary ranges (by location): McLean, VA: $151,900 – $173,400 Chicago, IL: $138,100 – $157,700 New York, NY: $165,700 – $189,200 Richmond, VA: $138,100 – $157,700 Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. #J-18808-Ljbffr Capital One