Growth Marketing Manager

EROAD North American Growth Marketing Manager

A career with EROAD offers the opportunity to work in a fast-growing organisation that is at the forefront of intelligent transport solutions – enhancing road safety, improving productivity, and reducing environmental impact. Our mission is to deliver intelligence you can trust, for a better world tomorrow.

About the Role

The Growth Marketing Manager is responsible for executing the EROAD North American marketing plan, with a strong focus on implementation, content delivery, and sales enablement across prioritised North American verticals. This is a hands-on, delivery-focused role that brings campaigns, content, and ABM programmes to life in market, supporting North America's commercial priorities. The role works in close partnership with the North American Sales team, Product Marketing, Customer Success, and the global Marketing Centre of Excellence (CoE) to execute shared demand generation, ABM, lifecycle marketing, and campaign delivery frameworks.

Job Responsibilities

North American Marketing Execution

• Execute North American demand generation campaigns aligned to the regional marketing plan and priority verticals
• Implement and maintain ABM programmes, including upkeep of scrubbed target account lists aligned with Sales
• Build and launch campaigns in HubSpot, including:
• Landing pages
• Forms and nurture sequences
• Campaign workflows and personalisation
• Coordinate campaign activation across paid media, LinkedIn, and digital channels with the global performance marketing team
• Manage and reconcile campaign budgets in accordance with EROAD policies

Content Production & Sales Enablement

• Deliver content programmes with third-party publishers and internal stakeholders
• Coordinate short-form video content with sales engineers, sales representatives, and customer advocates
• Build personalised and rep-branded sales collateral, refreshing and repurposing content through an ICP lens
• Maintain Marketing and Sales SharePoint folders as the single source of truth for North American content
• Support sales outbound prospecting efforts with packaged content for engagement tools
• Administer the gifting platform, including user access and balance management

HubSpot & Campaign Implementation

• Build campaigns, workflows, email templates, and segmented lists within the HubSpot NA portal
• Maintain list hygiene, lifecycle discipline, and data quality, escalating governance issues to RevOps
• Partner with the global CoE and expert consultants on:
• Campaign governance
• Naming conventions
• Attribution set-up

Analytics & Reporting

• Maintain executive summary dashboards and contribute to senior leadership reporting
• Analyse campaign performance and optimise future campaigns based on results and learnings
• Share insights and outcomes with the global CoE
• Implement test-and-learn and A/B testing frameworks, reporting results to inform global best practice

Global Alignment & CoE Contribution

• Execute North American marketing activity aligned with CoE frameworks across:
• GTM execution
• CRM usage
• Lifecycle management
• Brand guardrails
• Contribute to global content libraries and ABM frameworks
• Partner with Australia and New Zealand counterparts to share assets, learnings, and regional adaptations

What You'll Bring

• Strong strategic thinking combined with hands-on execution discipline
• Proven content production expertise working with internal and external creative teams
• Strong cross-functional collaboration with Sales, Customer Success, and global stakeholders
• Analytical mindset with confidence interpreting funnel and campaign metrics
• Ability to manage multiple concurrent campaigns in a fast-paced environment
• Customer-centric and solutions-focused approach

Skills & Required Experience

• Minimum 7 years' B2B marketing experience, ideally in SaaS, technology, or industrial sectors
• Hands-on experience executing campaigns in HubSpot or similar marketing automation platforms
• Proven experience partnering with Sales teams on demand generation and enablement
• Experience producing written, digital, visual, and short-form video content
• Working knowledge of ABM platforms (e.g. 6sense, Demandbase) and sales engagement tools
• Experience supporting sales enablement via SharePoint or similar platforms
• Exposure to North American transport, logistics, cold chain, telematics, or fleet management sectors is highly regarded
• Strong written English skills with the ability to adapt messaging across regions and personas
• Comfortable working in a distributed, global team across multiple time zones

Why You'll Love Working at EROAD

EROAD is a true Kiwi success story in the tech sector. Publicly listed since 2012, we're represented on the NZX and ASX and continue to grow rapidly across New Zealand, Australia, the Philippines, and the USA. We value diversity and are proud to be a multicultural organisation. At EROAD, we invest in our people through employee recognition programs, EAP offerings, and continuous learning opportunities. Our people are at the heart of everything we do -we foster a culture of innovation, collaboration, and belonging where your ideas can thrive. Join EROAD and be part of a purpose-driven organisation shaping the future of connected transport — we would love to hear from you.