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Marketing Manager Biometrics

At HID, we are passionate about the power of verified, trusted identities to help people get where they need to go and achieve what they want to do.

HID is a leading innovator in biometric technology solutions, dedicated to enhancing security, convenience, and user experience across consumer and commercial markets. Our cutting-edge biometric products empower individuals and organizations to securely access devices, applications, and physical spaces with ease and confidence.

We are seeking an experienced Marketing Manager to lead our efforts in biometrics. The ideal candidate will have a deep understanding of biometric technologies, market trends, and customer needs, coupled with strong skills to drive product strategy and execution. He will report to the VP of Marketing Communications.

HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees.

At the Biometric Identity Technologies Business Area, within HID, we aim to create a safer world with biometric solutions that enhance everyday life, ensuring trust and reliability in every interaction. As a trusted biometric leader, we seamlessly and ethically protect people, places, and things, where we create a secure and equitable environment where everyone's data is protected and their privacy respected.

Driven by years of innovation, we offer a broad range of biometric identity technologies for transactions requiring irrefutable proof of identity, such as customer onboarding, fraud prevention, loss prevention, seamless travel, forensic investigation, background checks, border security, and government benefit issuance. We provide peace of mind to a great array of organizations and industries who know that they are getting the highest level of safety and security through trusted identity.

As our Marketing Manager Biometrics, you'll support HID's success by:

• Managing internal and external resources to successfully deliver marketing initiatives
• Owning campaign design, execution and testing, including email/content marketing strategy, landing pages, webinar execution, paid media, nurture programs, etc.
• Developing and executing measurable regional demand creation programs that drive leads and revenue through direct and indirect sales teams
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
• Localizing content for new product introduction deliverables based on developed positioning and messaging
• Developing relationships and working directly with vendors as needed
• Staying up-to-date with the latest marketing and advertising technology trends and best practices
• Positioning and branding products and solutions through the website and e-commerce platforms.
• Managing advertising, sponsorships, tradeshows and other tasks related to event and conference management
• Working collaboratively
• Researching, creating and editing content including marketing campaign content, customer notifications, blog posts, B2B presentation decks, business case studies, video and infographics

Your Experience and Background include:

• BS degree in marketing, communications or related area
• Minimum 8 years' experience in B2B marketing communications / demand generation / integrated marketing, with 2-3 years in the security industry a plus
• Proficiency in Marketing automation, Web content management, analytics and business intelligence (reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Knowledge of desktop and embedded systems
• Knowledge of HID technologies, i.e. Biometrics
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
• Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
• Strong project management skills and the ability to balance multiple priorities
• High self-motivation with a sense of urgency
• Experience in working with and managing external vendor / partner relationships.
• History of budget management
• Ability to travel as required

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply?

• Empowerment: You'll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don't need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. You'll have opportunities to share insights and contribute forward-thinking ideas that shape future outcomes.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact View email address on click.appcast.io.

Immigration Sponsorship Not Available

• Applicants for this position must be currently and legally authorized to reside and work in the hiring country.
• HID Global will not offer immigration sponsorship or assume sponsorship of an employment visa for this position.
• International relocation or remote work arrangements outside of the hiring country will not be considered.

Our Talent Acquisition team may use an AI-powered screening tool to support their initial review of your application. The tool analyzes resume content such as qualifications, skills, and experience to help recruiters assess applications against role requirements. It does not score, rank, filter, or make any decisions about your application. All hiring decisions are made by people following their own review of your full application.

Information processed by the tool is deleted once the recruiter's review is complete.

If you believe the tool has not accurately represented your application, you can request direct human review by contacting View email address on click.appcast.io with the subject line "Application Review Request" and the role you applied for.