Marketing Operations & Technology Manager

Marketing Operations & Technology Manager 10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well‑being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting‑edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance. Position Summary The Marketing Operations & Technology Manager will be the strategic architect of our marketing technology stack, responsible for designing, implementing, and optimizing automated workflows that drive customer acquisition, engagement, and retention. This role sits at the intersection of marketing strategy and technology execution, ensuring our MarTech ecosystem operates as a seamless, high‑performing engine that scales with our rapid growth. Platform Oversight & Integration Own the complete marketing technology ecosystem, including CRM, marketing automation, email platforms, analytics tools, and customer data platforms Design and maintain integrations between marketing tools, ensuring seamless data flow and unified customer experiences Evaluate and implement new technologies to enhance marketing capabilities and operational efficiency Manage vendor relationships and contract negotiations for marketing technology platforms Data Management & Governance Establish data governance protocols for customer data collection, storage, and usage across all marketing platforms Ensure data quality and consistency across systems through regular audits and cleansing processes Implement tracking and attribution models to measure marketing performance accurately Maintain compliance with data privacy regulations (GDPR, CCPA, HIPAA) Campaign Automation Development Design and build sophisticated marketing automation workflows for lead nurturing, customer onboarding, and retention campaigns Create behavioral trigger campaigns based on customer actions, preferences, and lifecycle stage Develop personalization engines that deliver relevant content and offers based on customer data and behavior Implement advanced segmentation strategies for targeted messaging and improved conversion rates Customer Journey Optimization Map and optimize customer journeys from awareness through advocacy, identifying automation opportunities Build multi‑channel workflows that coordinate messaging across email, SMS, social media, and web experiences Create dynamic content systems that adapt messaging based on customer attributes and behavior Develop lead scoring and qualification models to optimize sales handoff processes Marketing Performance Measurement Build comprehensive reporting dashboards that track key marketing metrics, campaign performance, and ROI Conduct regular performance analysis of automation workflows, identifying optimization opportunities Implement A/B testing frameworks for continuous improvement of campaigns and workflows Provide actionable insights to marketing leadership on performance trends and recommendations Attribution & Revenue Tracking Develop multi‑touch attribution models to accurately measure marketing’s impact on revenue Track customer lifetime value and cohort performance across different acquisition channels Analyze conversion funnels and identify bottlenecks in the customer journey Create predictive models for customer behavior and campaign performance Operational Efficiency Streamline marketing operations through automation, reducing manual tasks and improving team productivity Establish standard operating procedures for campaign creation, testing, and deployment Implement quality assurance processes to ensure campaign accuracy and brand consistency Create training materials and documentation for marketing team on technology usage and best practices Scalability Planning Design systems and processes that can scale with rapid business growth Plan technology roadmap aligned with business objectives and growth projections Evaluate and recommend infrastructure improvements to support increased marketing volume Develop disaster recovery and backup protocols for critical marketing systems Competencies Expert‑level proficiency in marketing automation platforms (HubSpot, Marketo, Klaviyo, Pardot) Advanced knowledge of CRM systems (Salesforce, HubSpot CRM, Pipedrive) Experience with customer data platforms (Segment, mParticle, Tealium) Proficiency in email marketing platforms and SMS marketing tools Strong SQL skills for data extraction, analysis, and reporting Experience with analytics platforms (Google Analytics, Adobe Analytics, Mixpanel) Knowledge of data visualization tools (Tableau, Looker, Power BI) Understanding of data warehousing concepts and ETL processes API integration experience for connecting marketing tools and data sources Basic coding skills (HTML, CSS, JavaScript) for email and landing page development Zapier/automation tool expertise for building workflow connections Understanding of tracking implementation (Google Tag Manager, pixels, UTM parameters) Strong analytical mindset with ability to translate data into actionable insights Experience with A/B testing methodologies and statistical analysis Understanding of marketing attribution models and customer journey mapping Ability to develop KPIs and performance measurement frameworks Excellent project management skills with experience managing multiple initiatives simultaneously Strong communication abilities to work with technical and non‑technical stakeholders Experience leading cross‑functional projects and managing vendor relationships Ability to train and support team members on technology usage Education & Experience 5‑7 years in marketing operations, marketing technology, or related roles Proven experience managing complex MarTech stacks in high‑growth environments Direct experience with marketing automation platforms (HubSpot, Marketo, Pardot, Klaviyo) Background in DTC, health/wellness, or subscription‑based businesses preferred Physical Requirements Prolonged periods of sitting at a desk Must be able to lift up to 15 pounds at times Commitment to Diversity As an equal‑opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff is an integral and welcome part of a successful and ethical business. No Solicitation Policy 10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third‑party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting. #J-18808-Ljbffr 10X Health System