Commerce Marketing Team Lead - NA SMB

About the Team The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys. Responsibilities Vertical Strategies Drive company commerce vertical growth through innovative, data-driven marketing strategies. Oversee the execution and evolution of vertical-specific GTM strategies, ensuring alignment with business objectives and measurable results. Develop efficient processes for understanding the client landscape and identifying opportunities for vertical growth using TikTok advertising solutions. Leverage best-in-class insights (seasonality, product trends, external trends) and lead the team in commissioning research to drive revenue growth. Foster strong collaboration between Vertical Strategists and key stakeholders (TT Shops team, Marketing Science, Data Science, Sales, Product, Global Industry Strategists). Monitor vertical strategy performance, using data and insights to identify improvements and guide optimization for client ad consumption and business goals. Marketing Campaigns Lead a team to develop and execute scaled go-to-market (GTM) strategies for commerce advertising solutions, aligned with business objectives. Lead the team to craft integrated marketing plans (webinars, events, web, social, email, etc.), develop toolkits, joint strategies, and strategic value-add campaigns. Partner very closely with Partnership Solutions and TikTok Shops sales, marketing and campaigns teams to maximize impact across commerce (and some non-comm) opportunities in joint strategies and campaigns. Own multi-quarter GTM delivery for key seasonal commerce moments (holidays, retail events), maximizing impact, alignment, and revenue. Lead the team to monitor campaign performance, analyze data, and report on key metrics and insights to inform strategic decisions and optimize future campaigns. Marketing Solutions Define and deliver the Commerce Marketing Solutions roadmap on time and aligned with business needs, addressing evergreen, seasonal, and sub-vertical narratives. Lead a Content Marketing Solutions Manager to develop key resources (creative solutions, playbooks, campaigns, content strategies, etc.) in partnership with the Marketing Campaigns team. Provide thought leadership and key narratives across Commerce industry events (e.g., TikTok World, SXSW). Collaborate with Product to define and amplify GTM narratives supporting horizontal SMB initiatives. Partner with Global Business Marketing and Global Business Solutions to launch ready-to-use joint narratives. Leverage and commission insights from MarSci (in partnership with Vertical Strategists) and other internal teams to ensure narrative relevance and impact across seasons, verticals, and evergreen topics. Minimum Qualifications Bachelor's degree in Marketing, Business, or a related field. Experience managing and mentoring high-performing teams. Proven track record of success in driving advertising revenue growth, specifically within the commerce sector. Deep understanding of online and offline commerce ecosystems, including closed and open-loop models. Experience developing and executing GTM strategies. Excellent communication, presentation, and interpersonal skills. Able to travel to LA, Austin, NY and/or Seattle 1x or more per quarter to build, foster cross functional and immediate team relationships. Preferred Qualifications Possess Leadership Principles. Ability to thrive in a very fast-paced environment and effectively manage multiple priorities. Bias toward delivery of outputs in MVP vs waterfall. Demonstrate strong performance management skills, setting high standards for your team in terms of results, rigor, and collaboration, while fostering a positive and engaging work environment. Possess a proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations. Be highly data-driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise. Strong XFN collaborator, representing and surfacing broader business drivers guiding team and company to long-term success. Not afraid to get into the data themselves, provide technical review of processes, or get into delivering themselves hands‑on. Experience with advertising platforms and technologies. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at #J-18808-Ljbffr TikTok