Marketing Manager

LOCATION: Our office is located in Minnetonka, MN. A job at RAZR is like no other. We are on a mission to Be Relevant - make a meaningful difference in the lives of others. This talented team lives our values every day. These values have made RAZR what it is for years, and today, they are more critical than ever. They keep us connected. They make us a team. They allow us to thrive. The RAZR Core Values You Live Be Intentional You take action and pursue the ultimate best outcome for RAZR and our clients You dig in and understand the details of how the business works You run towards, and you don’t run away You understand that “whatever it takes” is just that You have a plan, and you execute it even when you don’t feel like it Embrace The Attitude Of How You understand that problems are simply opportunities to solve them You view commitments as promises to be kept...regardless You can’t stand not knowing; you have an unquenchable thirst to understand why You are an active participant, never a spectator You are focused on outcomes and not the time it takes to achieve them Enjoy the Ride You are grateful for both life’s challenges and opportunities You passionately pursue excellence in everything you do You laugh often and don’t take yourself too seriously You love change, and living in the gray is energizing to you You can't wait to get out of bed in the morning & get on with your day Overview Reports to: Sr. Director of Strategy The Marketing Manager will manage the planning and execution of RAZR’s marketing initiatives. This role will work closely with Sales, Consulting, Creative, and senior leadership to strengthen brand awareness, support lead generation, and develop the materials and campaigns needed to fuel company growth. The Marketing Manager will own the day-to-day marketing calendar, coordinate projects from concept through completion, and ensure marketing initiatives are delivered on time, on brand, and with measurable results. This role requires someone who is both strategic and highly execution-oriented and comfortable developing recommendations, managing multiple priorities, and doing the hands-on work needed to move initiatives forward. Responsibilities Manage and execute the annual marketing plan, calendar and campaigns across RAZR’s business and key market segments from planning through execution, including timelines, deliverables, internal contributors, agency partners, and results. Lead RAZR’s content and social media strategy as well as editorial calendar, including RAZR’s website, social media, email campaigns, case studies, and industry thought leadership Partner with leadership to translate company growth priorities into actionable marketing campaigns and initiatives. Support sales and lead-generation efforts by developing targeted campaigns and identifying opportunities to generate marketing-qualified leads. Develop, coordinate, and optimize sales enablement materials, including capabilities presentations, product materials, case studies, proposals, and thought-leadership content. Establish and report on key marketing performance metrics, including campaign engagement, lead generation, conversion, and marketing contribution to pipeline. Build and optimize digital marketing efforts, including SEO, SEM, paid search, paid social, and website performance. Direct RAZR’s participation in conferences, trade shows, webinars, and company events in partnership with Sales and other internal teams. Coordinate public relations efforts related to company news, product launches, partnerships, and relevant industry developments. Monitor market, client, and competitor trends and share actionable insights with leadership and the broader team. Work with Finance and leadership to develop marketing budget recommendations, track spending, and measure return on investment. Manage external agencies, freelancers, and marketing vendors as needed. Provide direction, coaching, and prioritization to assigned marketing team members, if applicable. What You’ll Love Human motivation Creative thinking Eager to learn Seeing something from idea to execution Team collaboration Winning Education & Experience Bachelor’s degree in marketing, communications, business, or a related field preferred. Five or more years of corporate, agency, B2B, or integrated marketing experience. Demonstrated experience managing marketing campaigns and projects from concept through completion. Experience supporting B2B sales teams and developing sales enablement materials. Experience with content marketing, email marketing, social media, digital advertising, and website management. Strong project-management skills with the ability to coordinate multiple stakeholders, priorities, and deadlines. Strong written and verbal communication skills, including copywriting and storytelling. Experience tracking marketing performance and using data to improve results. Experience managing budgets, vendors, agencies, or freelance partners. Previous experience coaching or supervising team members is preferred. Strong attention to detail and a willingness to contribute at both the planning and execution levels. About Us RAZR is a fast-growing marketing technology company headquartered in the Twin Cities, and we count some of the world’s most recognized brands among our clients. Working across various industries, including healthcare, medical technology, financial services, and retail, we help our clients acquire, retain, and grow consumers by leveraging our proprietary technology platform, Fibonacci™. The RAZR approach is rooted in behavioral science and combines strategy with visual design to create sustainable behavior change within consumer audiences. With our Clients, Colleagues, and in our Communities, we live our Mission - Be Relevant – “Make a meaningful difference in the lives of others.” At the foundation of our Culture, you’ll find the Core Values of “Be Intentional”, “Embrace the Attitude of How”, and “Enjoy the Ride”, this is a mindset and a commitment to how we show up every day. The RAZR team is driven to pursue the ultimate best outcome for our key constituents. There are no jobs here, just opportunities to serve and make a material impact in the world. We are an Equal Opportunity Employer, and our employees have unique strengths, experiences, and backgrounds who share a passion for improving people's lives. #J-18808-Ljbffr