Salesforce Marketing Cloud Specialist

Partner with business stakeholders to gather requirements and design effective Marketing Cloud solutions. Build and manage multi-channel campaigns, customer journeys, and automations using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Advertising Studio. Create and manage data extensions, audience segmentation, and subscriber lists for targeted communications. Develop dynamic content, personalization logic, and A/B testing strategies to optimize engagement. Configure advanced personalization and automation using AMPscript, SQL, and HTML. Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.). Generate reports and dashboards to track campaign performance, user engagement, and overall effectiveness. Collaborate with Salesforce admins and developers to integrate Marketing Cloud with CRM and other platforms. Maintain documentation of campaigns, workflows, and technical processes to support knowledge sharing. Stay current on Salesforce Marketing Cloud product updates and digital marketing best practices. Qualifications Bachelor's degree in Marketing, Information Systems, or related field. 3+ years of hands‑on experience with Salesforce Marketing Cloud. Proficiency with Journey Builder, Automation Studio, and Email Studio. Strong understanding of data management, segmentation, and campaign reporting. Experience with HTML, AMPscript, and SQL for customization. Familiarity with mobile, SMS, and multi‑channel campaign execution. Strong communication and collaboration skills, with the ability to work across technical and business teams. Experience with Agile methodologies using tools such as Jira. Preferred Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification. Equal Opportunity Employer CLOUD ANALYTICS TECHNOLOGIES is an equal opportunity employer inclusive of female, minority, disability and veterans, (M/F/D/V). Hiring, promotion, transfer, compensation, benefits, discipline, termination and all other employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, national origin, citizenship/immigration status, veteran status or any other protected status. CLOUD ANALYTICS TECHNOLOGIES will not make any posting or employment decision that does not comply with applicable laws relating to labor and employment, equal opportunity, employment eligibility requirements or related matters. Nor will CLOUD ANALYTICS TECHNOLOGIES require in a posting or otherwise U.S. citizenship or lawful permanent residency in the U.S. as a condition of employment except as necessary to comply with law, regulation, executive order, or federal, state, or local government contract. CLOUD ANALYTICS TECHNOLOGIES LLC is an equal opportunity employer inclusive of female, minority, disability and veterans, (M/F/D/V). Hiring, promotion, transfer, compensation, benefits, discipline, termination and all other employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, national origin, citizenship/immigration status, veteran status or any other protected status. CLOUD ANALYTICS TECHNOLOGIES LLC will not make any posting or employment decision that does not comply with applicable laws relating to labor and employment, equal opportunity, employment eligibility requirements or related matters. Nor will CLOUD ANALYTICS TECHNOLOGIES LLC require in a posting or otherwise U.S. citizenship or lawful permanent residency in the U.S. as a condition of employment except as necessary to comply with law, regulation, executive order, or federal, state, or local government contract. #J-18808-Ljbffr