Associate Director, Neuropsychiatry - HCP Marketing

About This Role Associate Director, Neuropsychiatry HCP Marketing, will establish the strategic direction of HCP engagement for our neuropsychiatry franchise with a focus on postpartum depression. The role involves developing HCP strategic engagement plans, partnering with the sales force on personal promotion, and leading key solutions to educate and activate HCP audiences in Women’s Health and Psychiatry. Responsibilities Ensure specific HCP promotional initiatives, including marketing programs and campaigns, are executed effectively, efficiently and within budget in accordance with all regulatory/legal requirements. Build and maintain strong relationships with alliance partner, cross‑functional partners, and all agencies; manage agency relationships to ensure deliverables are met. Lead OB/Gyn, Psychiatry and Advanced Practitioner marketing initiatives in close collaboration with our collaboration partner and other key functional partners. Lead key components of HCP strategy, including targeting, segmentation and go‑to‑market evolution for OB/Gyn, Psychiatry and Advanced Practitioner audiences. Lead communications plans for key HCP audiences. Plan and execute engaging content across personal and key omnichannel environments for HCP audiences. Define strategy and tactical plan for supporting integrated systems to improve education and support for maternal mental health. Drive insight‑driven evolution of communications and tactics by analyzing and measuring program performance and leading customer‑centric refinements. Qualifications Bachelor’s degree required; MBA preferred. Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience with a proven track record of success. Strong ability to influence, collaborate and communicate with internal stakeholders at all levels of the organization and external business partners. Demonstrated innovation across all areas, including technologies, media and communications. Proven ability to manage multiple projects and priorities to meet deadlines. Preferred Skills Experience within Neuro‑Psych, Women’s Health, PCP, and/or specialty markets that cross‑cut specialized and primary care audiences. Customer‑facing experience. Experience working with an alliance partner. Prior product launch experience or experience in underdeveloped marketplaces. Ability to deliver results in a fast‑paced environment and a roll‑up‑your‑sleeves culture. Self‑starter who functions well both independently and within a team. Ability to think innovatively in terms of engaging with customers and meeting their needs. Compensation & Benefits Base compensation range: $164,000.00 – $226,000.00. Base salary is determined analytically based on relevant skills, experience, location and internal equity. Employees are eligible for short‑term and long‑term incentives, including cash bonus and equity opportunities. Benefits include medical, dental, vision and life insurance; fitness and wellness programs with reimbursement; short‑ and long‑term disability insurance; paid vacation (minimum 15 days); year‑end shutdown time off (Dec 26‑Dec 31); up to 12 company paid holidays; 3 paid personal significance days; 80 hours of sick time; paid maternity and parental leave; 401(k) plan with company match; employee stock purchase plan; tuition reimbursement up to $10,000 per year; and employee resource group participation. Employment Equity All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. #J-18808-Ljbffr Biogen, Inc.