PAID MEDIA SPECIALIST

Paid Media Specialist

Are you looking to accelerate your career path in a stimulating, fast-growing business? At Inchcape, we're pursuing an exciting strategy to evolve our global business and lead our industry's transformation. Join Inchcape Digital, part of Inchcape global network. You'll explore and develop cutting-edge technology and data solutions that are driving our innovation and unique market position. Thrive as part of a highly collaborative and supportive team of diverse and talented colleagues. Our Digital Agency Platform is looking for a Paid Media Specialist who will ensure compliance with the KPIs of the business units, at sales, lead generation, cost per lead level. Creating and activating a digital strategy, using various global platforms.

What you'll do:

• Ensure the flawless implementation of digital campaigns: in agreed times, keeping errors to a minimum, with correct UTM marking.
• Generate campaign optimizations, according to daily results, to ensure the fulfilment of the campaign objective (examples: review keywords, CPC, CPA changes, campaign shutdown, budget decrease).
• Deliver periodical results (daily, weekly, and monthly) of campaign performance from platform (CTR, budget consumption).
• Monthly A/B test and optimization projects to improve performance.
• Compliance with the different business units' targets and client facing meetings.
• Guarantee the adequate use of digital marketing budget in the platform according to the agreed media plan.

About you:

• Deep knowledge of Google Ads (Search, YouTube and Pmax), Meta Ads, TikTok and programmatic advertising buying.
• Knowledge of Google Analytics 4 and metrics analysis.
• Client facing experience and soft skills.
• Knowledge of Microsoft Excel.

We offer you:

• Learning & Development: Access leading learning platforms with tailored pathways for every role, including technical and leadership training and certifications.
• Career Growth: Receive ongoing career support, regular performance reviews, and opportunities for promotion, with access to senior leadership for guidance and mentorship.
• Skills Advancement: Continuously upgrade your expertise through training in the latest technologies and industry advancements.
• Flexible Work: Benefit from hybrid or remote work arrangements, with a remote work bonus to recognise your contribution.
• Health & Wellbeing: Enjoy Health Maintenance Organization HMO coverage with free dependent inclusion and life insurance for added peace of mind.
• Special Leave: Celebrate your birthday with a dedicated day off just for you.
• Work Tools: Get the equipment you need to perform your role effectively.

Opportunity for everyone:

At Inchcape, inclusion accelerates our success. We are committed to creating a workplace where everyone feels valued, heard, and empowered to thrive. We foster an inclusive culture that reflects the communities we serve, ensuring opportunities for all.

Our diverse global team of over 16,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners. We're a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow.