Senior Marketing Manager

Job Description

Job Description

Description:

What is VBG:

Veteran Benefits Guide has been proud to serve our nation’s service members for more than 10 years. Founded by a U.S. Marine Corps Veteran, VBG assists Veterans through the challenging VA claims process to efficiently secure their hard-earned benefits. Now operating with more than 250 team members nationwide, VBG has helped over 55,000 Veterans through the VA claims process. The company is dedicated to honoring service and supporting the Veteran community through ongoing advocacy, community partnerships, and meaningful opportunities within its workforce.

Who we’re looking for:

Veterans Benefits Guide is seeking a strategic and experienced Senior Marketing Manager to lead marketing efforts that drive growth, strengthen brand awareness, and support lead generation across the organization.

In this role, you will oversee marketing strategy and execution across digital advertising, brand management, creative services, sponsorships, partnerships, website management, and performance measurement. You will also directly manage a growing marketing team and serve as a trusted advisor to senior leadership.

What do we offer:

We invest in our people, supporting their growth through mentorship and professional development. We strive to offer a work-life balance, creating a culture that is people-focused and fun. Here are some of the benefits you can expect as part of our team:?

• Work from home: Flexibility to work from home based on business needs and policies.
• Work/life balance: We offer a Monday – Friday 8 a.m. to 5 p.m. schedule.
• Benefits: Choice of Medical, Vision, and Dental plans with company premium contributions, vacation and sick time, 8 paid holidays plus a floating holiday, 401k with company match after 90 days & other ancillary benefits.
• Growth and development: In-house training and on-the-job development prepare our employees for promotional advancement, leadership opportunities, and lateral transfer skill development.

Essential functions:

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.?

Marketing strategy

Provide strategic oversight and direction for all marketing initiatives, ensuring programs, campaigns, and tactics align with company goals, support organizational growth, and strengthen brand awareness.

Lead generation and digital advertising

Drive the organization's lead generation strategy and performance. Closely track monthly and annual lead-generation goals and ensure marketing initiatives consistently meet or exceed these targets. Oversee digital advertising efforts, with a strong emphasis on Google Ads and other performance marketing channels. Manage the relationship with the organization's external digital marketing strategist to ensure accountability, optimization, and return on investment.

Brand strategy and creative services

Provide strategic oversight of the company's brand strategy, positioning, messaging, and visual identity. Manage and mentor creative staff, ensuring all marketing materials and campaigns align with brand standards, business objectives, and audience needs.

Engagement, sponsorships, and partnerships

Oversee the organization's engagement strategy, including sponsorships, partnerships, events, community outreach and social impact initiatives. Manage and develop engagement staff while ensuring activities support brand awareness, lead generation, and business objectives.

Digital strategy

Provide strategic oversight of the company's website and digital experience. Manage the organization's relationship with the web agency and ensure the website remains accurate, effective, optimized, and aligned with marketing and business goals.

People management and team leadership

Directly manage and develop a marketing team, including creative and engagement staff. Set goals, provide feedback, support professional growth, and foster collaboration and accountability.

Strategic planning and counsel

Advise senior leadership on marketing strategy, audience engagement, customer acquisition, brand positioning, and market opportunities. Lead the development of comprehensive marketing plans supporting company initiatives and priorities.

Content review and quality control

Review and approve high-visibility marketing materials, campaigns, advertisements, website content, creative assets, sponsorship activations, and promotional materials, ensuring accuracy, effectiveness, and adherence to AP style and brand standards.

Brand consistency and stewardship

Ensure all marketing initiatives consistently reflect company values, brand guidelines, and messaging standards across digital, print, advertising, event, and partner channels.

Measurement and optimization

Establish metrics to evaluate the effectiveness of marketing campaigns, lead-generation programs, advertising performance, website performance, sponsorships, and engagement initiatives.

Collaborate with the assigned data and insight analyst to use insights and analytics to refine strategies and improve results

Qualifications and Competencies:

• Experience leading and developing direct reports.
• Strong background in lead generation and digital advertising.
• Working knowledge of Google Ads, marketing analytics, and campaign optimization.
• Experience managing agencies, vendors, and marketing budgets.
• Strong communication, organization, and project management skills.
• Strategic thinker with the ability to execute effectively.
• Experience serving Veteran audiences or understanding military and Veteran culture is strongly preferred.

Experience Requirements

• 7+ years of experience in marketing, digital marketing, demand generation, brand management, or a related field.

Education

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience and training.

Supervisory Responsibilities

• This position has direct supervisory responsibility

Why VBG:

• VBG find meaning in their day-to-day work because every process, every project, and every decision connect back to real Veterans’ lives.
• VBG fosters a culture that values service, integrity, and continuous improvement.
• When you work at VBG, you’re not just advancing your career—you’re honoring service, empowering Veterans, and helping to build a better system for those who gave so much.

EEO:

Veteran Benefits Guide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender (including gender identity and gender expression) genetic characteristic, sexual orientation, registered domestic partner status, age, military or veteran status, hairstyle or hair texture, reproductive health decision making, or any other characteristic protected by federal, state, or local laws.