Social Media Specialist

Social Media Specialist

If you thrive in fast-moving environments, love content, and know how to turn ideas into execution, this role is for you. We're hiring a Social Media Specialist to own the execution and day-to-day operations of social media across three connected brands: Rankings.io (our legal marketing agency), Personal Injury Mastermind (our media brand for PI attorneys, including PIMCON), and Chris Dreyer Co. (our founder/personal brand).

This is a role for someone ready to take full ownership of a vertical. You'll be the engine behind our social presence. This includes scheduling, creating, engaging, coordinating, and continuously improving, while our Social Media Manager focuses on strategy, creative direction, performance analysis, and stakeholder management.

You should be equally comfortable behind a keyboard and in front of a camera. We aim to post more videos, and we want a Specialist who can execute briefs from our social strategist with their own creative spin, in addition to assets created by other departments.

The shape of the role: You'll contribute ideas, observations, and creative input. You own execution end-to-end.

Responsibilities

Project Management & Vertical Ownership

Strong project management is non-negotiable in this role. We expect complete ownership of your vertical — proactive task creation, clear timelines, follow-through without being chased, and clean handoffs. Hands-on experience with ClickUp, Monday, Trello, Asana, or similar platforms is required.

• Create, assign, and maintain ClickUp tasks for the social team
• Manage content pipelines and production timelines across all three brands
• Coordinate with internal contributors to capture content, secure approvals, and keep production on schedule
• Coordinate logistics for client and industry collaborations: drafting and circulating briefs, tracking deliverables, managing asset handoff, and keeping all parties aligned on timelines
• Maintain clear documentation of processes so the workflow doesn't live in one person's head

Content Creation & On-Camera

• Comfortable being on camera on a regular (roughly weekly) basis
• Execute content briefs from our social strategist — creating content that's recognizably in our brand voice but brings your own creative spin
• Bring your own ideas to the table; you'll have meaningful creative input within the strategist's framework
• Adapt tone and style appropriately across the three brands (agency / media / founder)

Production Logistics

• Coordinate on-the-ground logistics for content recording days
• Book recording locations when needed (studios, on-site at events, off-site shoots)
• Manage talent schedules, call sheets, and day-of logistics
• Ensure equipment, assets, props, and approvals are in place before recording starts

Social Media Operations

• Schedule and publish content across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook for Rankings.io, PIM, and Chris Dreyer Co. as needed
• Maintain and organize the master social content calendar across all three brands
• Upload, tag, and organize content assets in our shared libraries
• Support platform maintenance, profile optimization, and link hygiene
• Support the build-out of PIMCON as its own dedicated channel as needed

Community Management

• Monitor comments, DMs, mentions, and tagged content across all brands and platforms daily
• Respond to inbound engagement in the appropriate brand voice, on a defined response-time SLA
• Drive outbound community management — commenting on partner, client, and target-audience content to build presence and relationships
• Escalate leads, reputation concerns, sensitive conversations, or PR risks to the Social Media Manager
• Cultivate relationships with industry creators, attorney collaborators, and PIMCON speakers/sponsors

Platform Hygiene & Audience Quality

• Conduct routine daily follower review and removal (spam, bots, irrelevant follows)
• Monitor for low-quality engagement, impersonation accounts, and policy violations
• Maintain audience quality standards so our metrics reflect real reach

Content Support & Repurposing

• Repurpose long-form content (newsletters, podcasts, blog posts, PIMCON sessions) into platform-native social formats
• Support video publishing workflows including caption writing, thumbnail coordination, and metadata
• Cross-promote strategically between brands and assets
• Light video editing and content clipping as part of regular workflow

Reporting Support

• Pull platform analytics on a regular cadence to support the Social Media Manager's reporting
• Maintain reporting dashboards and trackers
• Flag notable performance shifts (positive or negative) for analysis
• Develop your own performance instincts — you should be able to look at your numbers and make tactical adjustments, even though formal reporting and strategic interpretation sit with the Manager

Trend & Culture Monitoring

• Stay current on platform updates, format shifts, and emerging trends across LinkedIn, IG, TikTok, and YouTube
• Surface relevant cultural moments, trends, and collaboration opportunities
• Maintain a running ideas doc that feeds creative brainstorming