Marketing Lead

Role Description

Workyard's growth team captures the contractors actively shopping for what we do: paid acquisition, AEO, and product-driven growth. The goal of this role is different: attract more contractors to the brand and build market demand.

• Sharpen how we pitch Workyard so the right contractor leans in within five seconds.
• Show up at the events, communities, and channels where contractors are, and make Workyard unignorable there.
• Make sales and partnerships dangerously effective.
• Turn happy contractors into our most valuable asset — case studies, references, advocates, and expansion revenue inside accounts we've already won.

Scope: Everything marketing except paid acquisition, AEO/SEO, and product-driven growth. Brand, positioning, demand gen, enablement, and customer marketing all sit with you, day one.

What you'll own

• Market positioning.
• Demand generation.
• Customer marketing.

The craft

Every surface Workyard shows up on — homepage, sales deck, booth at World of Concrete, LinkedIn post, partner one-pager, case study video, cold email, trade show banner — has to earn attention from a skeptical, time-poor contractor in seconds.

How this role works

Every part of this function gets built the same way: do it yourself first, prove what works, then invest capital to scale it.

What good looks like in 12 months

• Anyone on workyard.com understands in 30 seconds how we're going to transform their business and why we're different.
• We're the brand contractors recognize on a trade show floor — and the one their peers recommend in private groups.
• A steady pipeline of customer stories that sales and partners reach for as their first close move.
• Partners pulling us into deals because we've given them real ammunition.
• Each pillar contributing a quantified, growing share of pipeline and closed-won.
• Marketing is sourcing or influencing a significant percentage of new ARR.

Who you are

• World-class craft.
• A listener who turns signals into story.
• A doer's instinct, self-fueled.
• Load-bearing.
• You’re resourceful & technical.
• Intellectual curiosity.
• Strategic teeth.
• Commercial obsession.

Who this is not for

• Anyone who needs a team of seven to do their job.
• Strategists who can't produce.
• Anyone from a 1,000-person company expecting that level of polish, process, or support.
• Anyone who needs the org to solve their problems.
• Anyone who thinks positioning is a quarterly offsite, not a daily practice.
• Anyone uncomfortable on job sites, with contractors, or being told a headline doesn't work.
• Anyone who'd rather build personas from a research deck than from 20 hours of recorded sales calls.
• People who lead with "AI-powered" or "transformative."

The setup

• Location: SF Office. Remote OK in Pacific or Central time.
• Reports to: CEO, based in Sydney.
• Team: You start as an individual contributor. Build a team over time as the work earns it.
• Comp: Competitive base plus meaningful equity.

How to apply

Send us a 2 minute Loom/video on why you are a great fit for this role, and why it’s a great move for you. Make us want the call.