Director / Senior Manager of Experiential Marketing

Role Description

The Director of Experiential Marketing leads the strategy, execution, and measurement of WordPress VIP’s global portfolio of in-person events. This role partners closely with Sales, Customer Success, Partnerships, and Marketing to deliver experiences that generate pipeline, accelerate deals, and strengthen customer relationships.

• Focus on revenue-generating events, including third-party sponsorships, proprietary events, and customer programs.
• Support brand and thought leadership events to drive demand.
• Work alongside a peer senior experiential marketer and a small team of marketers with deep expertise.
• Bring deep expertise in experiential marketing and a credible breadth across the broader marketing mix.
• AI-fluent, highly analytical, and experienced across the full spectrum of enterprise events.

What you own

• Pipeline & Demand Generation:
  • Own the pipeline contribution strategy for every assigned event.
  • Design event programs with a clear path to sourced pipeline.
  • Track and report on SAOs sourced, pipeline influenced, and deals accelerated.
  • Ensure Salesforce campaign setup, lead capture, and post-event follow-up sequences are in place.
• Event Management & Operations:
  • Own end-to-end project management for assigned events.
  • Serve as the on-site lead for execution.
  • Manage contracts, invoices, and expense tracking.
  • Scope events fully before SOW execution.
• Integrated Marketing:
  • Develop the full event marketing plan.
  • Partner with cross-functional teams for execution across various channels.
  • Coordinate with cross-functional teams to ensure programming is compelling.
  • Report on pipeline impact, attendance vs. goals, and ROI after every event.
  • Identify and respond to emerging revenue opportunities.
• Leadership & Cross-Functional Collaboration:
  • Act as the single point of accountability for each event.
  • Drive alignment across various teams.
  • Surface risks early and bring proposed solutions.
  • Maintain clear project visibility via project management tools.
• Working the intelligence layer:
  • Leverage shared industry intelligence.
  • Use AI tools to accelerate planning, research, and execution.

Qualifications

• 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology.
• Proven track record connecting event activity to pipeline.
• Experience managing both operational and marketing sides of events.
• Strong grasp of demand generation principles.
• Excellent project management instincts.
• Skilled communicator who can align stakeholders.
• Experience with Salesforce and marketing automation platforms.
• Comfortable with regular travel for on-site event execution (up to 25% of your time).

Performance Indicators

• Pipeline generated: SAO attainment and sourced pipeline contribution from events.
• Pipeline influenced: Deals accelerated or influenced through event activity.
• Event delivery: 30+ in-person events annually, on time and on budget.
• Thought leadership: ~10 thought-leadership events annually with measurable demand-gen outcomes.

Compensation and Benefits

• Salary range: $90,000 - $150,000 USD.
• Fully-remote company with an open vacation policy.
• Consult our Benefits Page for a full list of benefits by country.