Head of Marketing

At Nuey, we’re reimagining what a modern medspa can be – backed by science, built around people. We believe in high standards, a team-first mindset, and authentic connection – fostering a culture where our people and our guests alike feel valued, inspired and cared for.

If you're excited by the idea of shaping a brand from the ground up, delivering industry-leading care, and building something meaningful in the aesthetics and wellness space, we’d love to hear from you.

The Role

We’re looking for a Head of Marketing who’s eager to shape, build, and scale a premium brand in the aesthetics and wellness space. The ideal candidate brings a mix of strategic thinking and execution strength, with the ability to connect creative storytelling to measurable growth.

In this role, you will set and implement Nuey’s marketing strategy across brand, digital, and local growth initiatives, while also owning awareness, engagement, and conversion. From paid performance to content and community, you’ll define how Nuey shows up across every channel, ensuring each initiative reflects the brand’s tone while driving industry-leading outcomes across key performance metrics.

The ideal candidate thrives in a meritocratic environment that values skill and initiative and is inspired by the opportunity to grow alongside Nuey’s growth.

Key Responsibilities

• Develop and lead Nuey’s marketing strategy across brand, digital, and growth channels
• Manage and collaborate closely with our leadership team and creative partners
• Oversee digital performance campaigns (Meta, Google, CRM, SEO) to drive acquisition and retention
• Build integrated campaigns that connect paid, social, email, and content into cohesive storytelling
• Establish key KPIs and performance dashboards; analyze metrics to optimize spend and ROI
• Guide content strategy, including brand voice, visuals, and messaging hierarchy across all touchpoints
• Support local marketing initiatives for studio launches and market expansion
• Partner with leadership on pricing, promotions, and go-to-market strategy for new offerings
• Ensure brand consistency across digital, physical, and experiential environments

Qualifications

• 4-10+ years of marketing experience in strategy and execution
• Strong analytical skills with comfort in budget management and performance reporting
• Excellent written and visual communication skills with sharp creative instincts
• Self-starter with the ability to operate independently in a fast-moving environment

Disclaimers

Nuey Aesthetics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, disability status, veteran status, or any other characteristic protected by applicable laws. Applicants must be legally authorized to work in the United States. Nuey Aesthetics does not currently offer employment visa sponsorship.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Wellness and Fitness Services