Instagram-TikTok - SMM Specialist In Jewelry Company (Manhattan)

We are looking for a creative, energetic, and experienced Social Media Manager & Content Creator to manage and grow our presence across Instagram, TikTok, and other social media platforms .

This is not only a behind-the-scenes social media position. You must be comfortable, confident, and natural on camera , including speaking, presenting, and modeling our jewelry in videos and Reels.

Responsibilities

• Create engaging content for Instagram, TikTok, Reels, Stories, and other platforms
• Be comfortable speaking and modeling on camera
• Research trending and viral content and recreate it in our own Virabyani/jewelry style
• Develop creative concepts, hooks, scripts, and video ideas
• Analyze Reels and TikTok performance to understand what content works and why
• Stay current with social media trends, algorithms, formats, sounds, and strategies
• Work directly with influencers and content creators , including outreach and collaborations
• Coordinate influencer campaigns and collect usable content
• Provide strong photo and video content to our marketing and advertising team
• Help develop and maintain a consistent, premium brand image across social media
• Monitor performance and continuously test new content strategies to increase reach, engagement, followers, and sales

Requirements

• Previous experience with Instagram, TikTok, Reels, and social media content creation
• Strong understanding of viral content and current social media trends
• Must be comfortable appearing and speaking on camera
• Confident personality with strong communication skills
• Creative mindset and ability to generate new content ideas consistently
• Basic understanding of video creation/editing and content production
• Experience working with influencers is strongly preferred
• Experience with fashion, jewelry, beauty, luxury, or lifestyle brands is a plus

IMPORTANT — When Applying

Please include:

Examples of social media pages you have managed in the past or are currently managing. Personal social media accounts are also acceptable if they demonstrate your content creation and social media skills.