Market Development Manager

IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

The Role

Every person who should know about Nexus Black doesn't yet. That's the job.

We build AI for the industries that keep the world running - energy grids, factory floors, aircraft hangars, field service vans. Our products {Resolve, Comply, Flow} are already delivering incredible results for current customers. What we need is someone who can open doors to the next hundred.

This is a net-new role focused on net-new accounts. You'll prospect into asset-heavy industries, book qualified meetings, conduct market research to fuel marketing campaigns, and build marketing-attributed pipeline.

The buyers we're reaching are drowning in generic AI outreach. The Attention Recession is real, and the only way through it is to be sharper, more relevant, and more creative than everyone else in their inbox.

You'll work within an AI-first marketing infrastructure that gives you an edge: intent data that tells you what accounts are actively researching, personalized sequences built around that search behavior, direct mail that earns a conversation, and video that makes you a person instead of a template. If you're the kind of person who's already bored with spray-and-pray and wants to run real, personalized plays (with a lot of experimentation along the way!): keep reading.

What You'll Do

• Prospect and qualify net-new accounts across energy, utilities, manufacturing, aerospace, field service, and asset-intensive industries. You'll work named account lists, inbound leads, and intent-triggered targets. You will also prospect into cold accounts and come up with creative ways to cut through the noise.
• Conduct market research – and apply it. What are the hot topics in the markets we serve, timely trends, or compliance deadlines? Find them to incorporate into your messaging and inform marketing campaigns.
• Lead gen and nurture. Not every prospect is sales-ready, but non should go cold. You’ll partner with marketing to fill seats and virtual and live events, run structured follow-up after, and build nurture plays that keep warm accounts moving until the timing is right.
• Run account-based outbound. Using Claude and your own ingenuity, research target accounts deeply enough to earn a reply. Understand their industry, their operational pain, their tech stack. Build multi-touch sequences with messages that reference what matters to them.
• Act on intent data. When a target account is researching predictive maintenance, field service automation, or compliance AI, you'll follow up with custom sequences built around that specific search behavior. Timing and relevance is key.
• Use direct mail to open doors. Sendoso is in the stack. You'll use it strategically to stand out and create warmth: a well-timed physical send to get a first meeting, to re-engage a stalled conversation, or to land a demo. Not swag dumps, but targeted, creative plays that earn attention.
• Send video. Record short, personalized videos for high-priority accounts. Show the prospect you've done the work. A 60-second video that references their plant, their industry challenge, or a recent announcement cuts through in a way that text can't.
• Book qualified meetings and generate qualified pipeline for the AE team – but also surface accounts, feed market intelligence back to campaigns, and build the warm relationships that convert over time. Every handoff includes context the marketing team can use to improve campaigns.
• Manage your pipeline in HubSpot. Log activity, track engagement, update contact and account records, and keep your pipeline clean. The data you put in powers the marketing team's reporting and the AE's prep.

How You'll Work

You'll sit inside an AI-first marketing operation. That means:

• AI-powered research and personalization. Claude helps you research accounts, draft personalized outreach, and build sequences faster than you could manually. You'll learn to use it as a daily tool.
• Intent-driven prioritization. Outbound outreach will prioritize accounts that are in-market and what they're searching for. You'll build your daily motion around that signal.
• Multi-channel plays. Email, LinkedIn, phone, video, direct mail… you'll be comfortable leveraging multiple systems, channels, and experimenting.
• Tight feedback loops. What's landing? What's getting ignored? Which industries respond to what? Your frontline intel directly shapes overarching campaign strategy, targeting, messaging, and content.
• Contribute to campaign content. Flag customer language, objections, and competitive intel from your conversations that the marketing team can turn into content, messaging, and campaign angles. Your conversations are a primary source of market insight.

What You'll Sell Into

Products: Resolve {field service and maintenance}, Comply {compliance}, Flow {manufacturing}.

Industries: Field Service , energy, utilities, manufacturing, aerospace, and asset-intensive operations.

Buyers: VP Operations, maintenance directors, heads of field service, plant managers, compliance leaders, and CIO/CTOs (to name just a few!)

Stack: HubSpot, ZoomInfo, Outreach, Sendoso, Claude, LinkedIn Sales Navigator, Demandbase… (stack is in growth mode – you can influence this!)

Why This Role Matters

Nexus Black has the products, the customers, and the proof points. What we're building now is the pipeline engine to match. This role is on the front line of that.

You'll also be one of the first people to work inside a marketing operation that's being built AI-first from the ground up: the workflows you use, the sequences you run, the way you research accounts…this is not only a job perk, but a career accelerant.

If you want to sell something that has a meaningful impact on the world, to people who build real things, using tools that actually give you an edge, this is the seat.

What We're Looking For

• Creative prospecting. You've tried things beyond the standard sequence. You're drawn to the plays that actually work, not the ones that are easiest to run.
• Account-based mindset. You'd rather spend time researching one account and writing something sharp than blast 200 contacts with the same template. You no longer have to pick between speed and relevancy thanks to AI.
• Curiosity about industrial markets. You don't need to know the difference between a gas turbine and a wind turbine on day one. But you need to want to learn. Our buyers respect people who understand their world.
• Market research. You are comfortable conducting market research without a lot of guidance required – staying abreast of the trends and timely topics that will resonate with our audience.
• AI fluency or appetite. You already use AI tools in your workflow, or you're excited to dig in, learn, and work differently.
• Discipline. Creative outbound only works if you also do the reps. Activity volume still matters. CRM hygiene still matters. Follow-up still matters. The creativity sits on top of consistency, not instead of it.

Reporting to: Head of Marketing, Nexus Black 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer