Business Development Representative - USA (12-months Fixed-Term Contract - Renewable)

Good Systems is the parent company behind Goodnotes, where millions of people capture and develop their ideas.
Goodnotes is where we started, and it's now the foundation for a growing family of products. By reimagining how we interact with information, we're bringing together human creativity and the breakthrough capabilities of AI.
We build products that help people turn good thinking into good work.

Our Values:

Dream big
- Be visionary, strategic, and open to innovation
Build great things
- Work in service of our users, always improving and pushing higher
Operate like an owner
- Take responsibility with bold decision-making and bias for action
Win like a sports team
- Be trusting and collaborative while empowering others
Learn and grow fast
- Never stop learning and iterate fast
Share our passion
- Share ideas and practice enthusiasm and joy
Be user obsessed
- Empathetic, inquisitive, practical
About the team:

You will be joining our Enterprise team, which is focused on bringing Goodnotes to the professional industry space. We work with businesses and organisations across international markets to help them unlock the full potential of digital paper in their day-to-day workflows. The USA is one of our most important growth territories, and this BDR role is at the front line of that expansion - generating the pipeline that fuels our enterprise sales motion.
About the role:

As a Business Development Representative for the USA, you will own top-of-funnel pipeline generation across your assigned territory, identifying and qualifying new business opportunities and handing off Sales-Qualified Leads and Deals (SQLs) to our Account Executive team. You will be the first point of contact for many prospective customers in the Mid-Market and Enterprise sector, setting the tone for what it feels like to work with Goodnotes. You will work closely with our Sales, Marketing, Customer Success, and Product Development teams to execute targeted outbound campaigns, follow up on inbound leads, and continuously refine your approach based on data and feedback.

This is the role for you, if you're excited to work on the things listed below:

• Own your pipeline: Take full responsibility for prospecting and outbound activity across your US territory - researching target accounts, identifying key decision-makers, and building a consistent flow of qualified opportunities for the AE team.
• Generate and qualify SQLs: Conduct high-volume, high-quality outreach via email, phone, LinkedIn, and other channels to engage prospects, run discovery conversations, demo Goodnotes, and qualify leads against defined criteria before passing them to Account Executives.
• Execute multi-channel sequences: Design and run structured outbound sequences that combine personalised messaging, calls, and social touches - iterating based on open rates, reply rates, and conversion data.
• Educate and spark curiosity: Act as a knowledgeable first point of contact for prospects, helping them understand what Goodnotes is and why it matters for their business - without overselling before the right conversation has been set up.
• Book and brief AEs: Schedule discovery calls and demos or follow-up meetings for Account Executives, ensuring smooth handoffs with thorough context and qualification notes so no momentum is lost.
• Support field and digital events: Represent Goodnotes at US-based industry events, webinars, and conferences to generate pipeline through in-person and virtual engagement.
• Feed the feedback loop: Share structured insights from prospect conversations back to Marketing and Product - including common objections, competitor mentions, use cases, and messaging that resonates.
• Leverage data to prioritise: Use HubSpot CRM and sales intelligence tools to manage your pipeline, track activity, and prioritise outreach based on territory data and account signals.
• Collaborate cross-functionally: Work closely with Marketing on campaign follow-up and lead hand-offs, and with Account Executives to align on ideal customer profiles, messaging, and territory strategy.

The skills you will need to be successful in the above:

• 1-2 years of experience in a BDR, SDR, or outbound sales role, ideally at a B2B SaaS company
• Demonstrated track record of consistently meeting or exceeding SQL or pipeline generation targets
• Native or fluent English speaker, with exceptional written and verbal communication skills
• Spanish language skills are a plus (not required), particularly for engaging with a diverse US customer base
• Strong understanding of the US enterprise landscape, including how buying decisions are made across different industries and company sizes
• Comfort and confidence with cold outreach - phone, email, and social - and the resilience to handle rejection with a positive mindset
• Ability to quickly grasp and articulate a product's value proposition in a compelling, tailored way
• Strong organisational skills with the ability to manage a high volume of accounts and outreach sequences simultaneously
• Experience with HubSpot CRM
• Proactive, coachable mindset with a genuine desire to grow into a closing role over time
• Familiarity with AI tools and workflows as part of a modern prospecting motion is a strong plus

Even if you don't meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.
The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you'd like to join Goodnotes
• Take Home Assignment
• A role-specific call to discuss your background and skillset for this role more in detail
• A call with your hiring manager to discuss your BD experience. This is the person who will be managing you day to day, working on your growth and development with you, as well as support you throughout your career at Goodnotes
• A meet-the-team call with 2 or 3 Goodpeople you'd be working closely with at Goodnotes
• An AI Literacy interview to gauge your understanding and use of AI tools

What's in it for you:

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents

Goodnotes is committed to fostering a diverse, inclusive, and equitable workplace. We welcome applications from individuals of all backgrounds, identities, and experiences, making all employment decisions based strictly on merit, qualifications, and business needs.

Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.

By submitting your application, you acknowledge that you have read and understood our Candidate Privacy Notice, which provides important information about the data we collect during the application process. You can find it here.