Director, Global Digital Campaigns

Company DescriptionNexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,500 customers to provide better digital experiences to more than 25+ million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide. Job DescriptionNexthink is looking for a strategic, AI-first, execution-driven marketing leader to own and evolve our global digital marketing and campaign engine.This role sits at the center of how Nexthink creates demand, engages priority accounts, activates our core audiences, and turns market interest into measurable pipeline. You’ll own the strategy and execution across global campaigns, digital programs, paid media, campaign journeys, AI-enabled marketing workflows, and performance optimization.This is not a “manage the calendar and launch the assets” role. It is a growth leadership role for someone who can build the system, inspect the details, challenge the assumptions, and improve how we go to market.We need someone who can see the forest through the trees but is not afraid to grab a shovel when the work needs to get done. You’ll be expected to set strategy, define priorities, build operating discipline, partner across teams, and drive measurable business impact in a fast-moving, high-accountability environment.The goal is simple: build a smarter, faster, more effective campaign and digital marketing engine that helps Nexthink create demand, progress pipeline, and strengthen our leadership in Digital Employee Experience.Vision & StrategyOwn the global strategy for digital marketing and integrated campaigns across Nexthink’s priority audiences, products, regions, and growth motions.Translate company priorities into clear campaign themes, audience strategies, digital programs, channel plans, and measurable outcomes.Build a global campaign framework that connects product marketing, demand generation, field marketing, events, content, digital, BDRs, and sales into one cohesive motion.Define what good looks like across campaign planning, execution, measurement, optimization, and reporting.Push the organization beyond activity-based marketing toward programs that create real account engagement, pipeline progression, and revenue impact.Digital Growth & Campaign OwnershipOwn the digital campaign engine across paid media, search, paid social, retargeting, landing pages, webinars, nurture journeys, content syndication, SEO/GEO, and conversion optimization.Develop campaigns that are built around audience needs, buying-stage intent, and business outcomes, not just internal launch calendars.Partner closely with Product Marketing to turn positioning, launches, customer stories, competitive insights, and market trends into compelling campaign narratives.Work with Field Marketing and regional teams to ensure global campaigns can be adapted locally without becoming fragmented or diluted.Partner with Sales and BDR leadership to ensure campaigns are connected to target accounts, follow-up motions, and pipeline expectations.AI-First Marketing ExecutionLead the practical use of AI across the campaign lifecycle, including research, audience insight, messaging, content development, personalization, campaign QA, experimentation, reporting, and performance analysis.Identify where AI can help the team move faster, reduce manual work, improve quality, and scale more effectively.Build repeatable AI-enabled workflows that make the team more productive without sacrificing judgment, brand quality, or customer relevance.Stay current on how AI is changing search, content discovery, buyer research, digital engagement, and enterprise buying behavior.This person should not just be “comfortable using AI.” They should be actively using it to change how marketing work gets done.Performance, Measurement & OptimizationOwn campaign and digital performance reporting, including engagement, conversion, pipeline, cost efficiency, funnel progression, and ROI.Establish a clear operating cadence for reviewing what is working, what is not, and where investment should shift.Partner with Revenue Operations, and Finance to improve attribution, campaign tracking, funnel visibility, and investment decisions.Build a culture of testing and learning across messages, channels, offers, landing pages, content formats, and audience segments.Use data to make decisions, but apply judgment to avoid becoming trapped in dashboard theater.Team & Cross-Functional LeadershipLead and develop the global campaigns and digital marketing team, setting clear priorities, expectations, and development paths.Bring structure to ambiguous problems and help the team focus on the few things that matter most.Communicate clearly with senior leadership on performance, risks, tradeoffs, and recommended actions.Represent the campaign and digital marketing function with credibility in executive-level discussions.Qualifications10+ years of B2B marketing experience, ideally in enterprise SaaS, enterprise software, IT, cybersecurity, infrastructure, observability, service management, or another technical market.Proven experience leading global campaigns, digital marketing, demand generation, growth marketing, or performance marketing.Demonstrated success owning pipeline or revenue-related marketing outcomes, not just campaign activity metrics.Strong digital fluency across paid media, search, paid social, SEO/GEO, landing pages, nurture, webinars, retargeting, conversion optimization, and campaign analytics.Hands-on experience applying AI to real marketing workflows, including campaign development, personalization, optimization, content operations, reporting, or productivity.Strong analytical instincts and comfort working with pipeline, conversion rates, cost per opportunity, account engagement, funnel performance, attribution, and budget efficiency.Ability to build strategy and operating models while also getting into the work when needed.Experience managing people, agencies, budgets, and cross-functional stakeholders.Strong executive presence, with the ability to simplify complexity and communicate clearly under pressure.Comfort operating in a high-accountability environment where priorities move quickly and expectations are high.Why Join Us?Nexthink created the Digital Employee Experience category, and we are entering an important next chapter.The way enterprise IT teams work is changing quickly. AI, automation, digital workplace transformation, and employee expectations are reshaping the role of IT. Nexthink is at the center of that shift.This role is a chance to help define how we bring that story to market. You will have the opportunity to build a modern campaign and digital growth engine inside a category-leading company with strong products, ambitious goals, and executive support for doing things differently.If you are looking for a role where you can set strategy, build systems, use AI in practical ways, get close to the business, and still roll up your sleeves, this is that role.The base salary for this role is $160,000-180,000 gross per year, with a total on-target earnings (OTE) range of $190,000-260,000 with additional opportunity to earn commissions above this range.Additional InformationWe are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers’ IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace. With over 1200 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees ‘Nexthinkers’ and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languagesTotal Rewards @ Nexthink At Nexthink, we offer one of the most comprehensive and generous benefits plans. Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan. We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage. In addition, we offer: ð️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.ð¡ Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.ð Free access to professional training platforms to explore your interests and enhance your skills.ð¼ Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.ð Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.ð Bonuses for referring successful hires after three months of continuous employment.Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink’s good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.SummaryType: Full-timeFunction: MarketingExperience level: Mid-Senior LevelIndustry: Computer Software