Director, Marketing & Business Development-IV

Job Location:Carlsbad Premium OutletsPRIMARY PURPOSE:This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.PRINCIPAL RESPONSIBILITIES:The successful candidate’s responsibilities will include, but not be limited to: Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the propertyResponsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programmingFlawlessly execute all national and/or regional SBV programs and initiatives at the field levelCreate annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROIDevelop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market shareCoordinate shopping center visual merchandising, signage and advertising programs Maintain effective media relations by fielding media calls and preparing responses Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibilityParticipate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each centerMINIMUM QUALIFICATIONS: BA or BS degree with emphasis in sales, marketing, or business4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgetingKnowledge of retail management, marketing and advertising and working knowledge of the media industryExcellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with othersSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success Flexibility to work varied schedules including weekends and eveningsStrong team building and coaching skillsAbility to handle multiple projects simultaneouslySome overnight travel requiredAbility to think strategicallyLEADERSHIP CABABILITES: Strong organization and coordination skillsStrong team building and coaching skillsAbility to handle multiple projects simultaneouslySummaryLocation: Carlsbad, CAType: Full time