Territory Sales Representative

About AIR

Advanced Inhalation Rituals (AIR) is a leading innovator in the premium shisha, hookah, and tobacco accessories industry. Our mission is to redefine the ritual of social smoking through craftsmanship, innovation, and operational excellence.

With a portfolio spanning established heritage brands, next-generation products, and lifestyle offerings, AIR combines tradition with technology to deliver elevated consumer experiences across global markets.

Our Americas business operates across the United States, Latin America, South America, and parts of the Caribbean, serving both B2B and B2C channels. We are committed to quality, compliance, integrity, and sustainable growth while continuously investing in innovation and market expansion.

At AIR, our success is built on our CORE values of Collaboration, Ownership, Responsibility, and Empowerment. We foster an entrepreneurial culture where talented individuals are trusted to take initiative, challenge the status quo, and make a meaningful impact.

As a fast-growing global organization, AIR offers the opportunity to work alongside passionate professionals, contribute to exciting new growth initiatives, and help shape the future of modern inhalation rituals.

About the Role

AIR is preparing to launch an exciting new product category in the U.S. market and is seeking entrepren eurial Territory Sales Representatives to join our founding field sales team.

This is not an account management role. There is no existing book of business.

You will be responsible for introducing a new product to retailers, opening new accounts, securing placement, executing in-store activation, and building sales momentum across your territory. Every new customer, every new door, and every success story will be yours to create.

This is an opportunity to be part of a high-profile market launch, working directly with commercial leadership to build a brand from the ground up.

As we continue to expand nationally, top-performing members of the launch team will be well-positioned for future leadership opportunities within the organization.

Key Responsibilities

Territory Development & Sales Execution

• Own sales performance and distribution growth within your assigned territory.
• Execute a structured weekly store visit plan across convenience stores, gas stations, smoke shops, vape retailers, and other relevant channels.
• Develop and execute a territory business plan focused on maximizing distribution and sales growth.
• Secure new retail placements and expand points of distribution.
• Install and maintain point-of-sale materials and merchandising assets.
• Build strong relationships with store owners, managers, and retail staff.
• Ensure pricing, promotional execution, and product visibility standards are maintained.

Retail Partnership & Category Development

• Serve as a trusted advisor to retail partners.
• Educate retailers on category trends, product positioning, and profit opportunities.
• Deliver data-driven recommendations to improve sales performance.
• Train retail staff on product features and benefits.
• Support local activation and promotional initiatives.

Territory Management & Reporting

• Prioritize and manage accounts using CRM tools and sales data.
• Track distribution gains, sales velocity, and account performance.
• Monitor competitive activity and market trends.
• Partner closely with distributors and internal stakeholders.
• Maintain accurate CRM records and sales reporting.

What We're Looking For

Required Qualifications

• Previous experience in field sales, territory management, retail execution, or field marketing.
• Experience within tobacco, nicotine, convenience, beverage, DSD, CPG, or related industries preferred.
• Strong prospecting, relationship-building, and account development skills.
• Ability to leverage data and insights to identify opportunities and drive results.
• Excellent communication and presentation skills.
• Valid driver's license and reliable personal vehicle.
• Must reside in or be willing to relocate to the assigned territory.
• Ability to work in the field five days per week.

Preferred Qualifications

• Direct experience in tobacco, nicotine, vape, or convenience retail channels.
• Experience using CRM platforms such as Salesforce, Zoho,or similar tools.
• Experience launching new products, brands, or territories.
• Bachelor's degree or equivalent professional experience.
• Training & Development

Why Join AIR?

• Be part of a highly visible U.S. market launch.
• Build and own your territory from day one.
• Work directly with experienced commercial leaders.
• Join a fast-growing, entrepreneurial organization.
• Gain exposure to exciting new growth categories.
• Enjoy clear opportunities for career progression as the organization scales.

What We Offer

• Competitive annual base salary
• Car allowance
• Phone allowance
• Sales incentives
• Medical, dental, vision, disability, life insurance
• 401kPTO

If you're energized by building relationships, winning new business, and creating success in a fast-paced field sales environment, we'd love to hear from you.

Apply today and help shape the future of AIR's next phase of growth.