Account Manager

We are seeking an experienced Manager, Account Strategy to build, execute, and manage innovative advertising solutions using our proven conversion-driven and brand-building products. Reporting to a Senior Manager, Account Strategy, you will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You will lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction.

This position seamlessly blends strategic planning and tactical execution, requiring a deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. You will serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day client interactions and contributing to revenue growth through strategic recommendations.

Key Responsibilities

• Strategic Planning & Execution: Develop strategic plans and execute managed-service and self-service campaigns, acting as a strong executor and consultative partner within your defined scope.

• Media Proposal Development: Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.

• Client Stewardship: Lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign management.

• Omnichannel Expertise: Deeply understand and apply diverse media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.

• Performance Insights: Communicate campaign performance metrics, insights, and optimization recommendations regularly to internal and external stakeholders.

• Quality Assurance: Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.

• Revenue Growth: Confidently present strategic upsell recommendations with a strong executive presence to drive incremental revenue from clients and agencies.

• Cross-Functional Collaboration: Partner cross-functionally to traffic campaigns effectively across various ad technology platforms and collaborate with internal teams (sales, creative, product, yield) to align on strategy, assets, and execution.

• Troubleshooting: Monitor campaign performance daily, making data-driven adjustments to improve KPIs, and resolve technical or campaign issues promptly.

• Financial Management: Oversee budgets, pacing, and forecasting to ensure efficient spend and goal alignment.

Position Focus & Impact

• Core Initiative: Support and scale growing Tier 3 accounts within the CPG/Dairy vertical. The Account Strategist will directly manage a portfolio of nine accounts totaling approximately $16M in annual investment.

Qualifications

Required:

• Education: Bachelors Degree in Business, Marketing, Communication, or a related area.

• Experience: 3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic platforms.

• Media Acumen: Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization.

• Client Management: Proven client-facing experience with proactive risk identification, solution development, and the ability to act as a trusted advisor.

• Communication: Excellent verbal and written communication, with strong presentation and storytelling skills.

• Project Management: Strong organizational capabilities and the ability to thrive under pressure while managing multiple priorities in a rapidly evolving environment.

• Technical Skills: Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook; familiarity with Salesforce, JIRA, Tableau, SQL, or Power BI.

Preferred:

• Masters Degree in Business, Marketing, Communication, or a related field.

• Extensive experience in programmatic advertising, including deep knowledge of DSPs, DMPs, and ad exchanges.

• Proven track record of successfully influencing advertiser investments and expanding media mix adoption.

The target hiring compensation range for this role is $44.00 to $49.00. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the worlds biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits !

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Were about creating an inclusive environmentone where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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Global Retailer that prioritizes the customer experinece in an omnichannel capacity. Culture, Divesity, Equity & Inclusion is main focus when hiring. Culture is one of its core values and they are looking for like-minded inviduals who are also interested in disrupting the retail & eCommerce space.

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