Quantitative Investor Marketing Specialist

Quantitative Investor Marketing Specialist Company: Vertical Data Location: Las Vegas, NV area (Hybrid, with regular in-person collaboration with the CEO) Department: Marketing Reports to: Head of Marketing, with direct visibility to the COO and CEO About Vertical Data Vertical Data is an AI infrastructure and GPU financing company. We operate gpufinancing.com, a lending and GPU-secured financing platform built for AI cloud providers, data center operators, and enterprises deploying AI hardware at scale. We also provide GPU procurement, managed services, and sovereign cloud solutions globally as well as Vertical Edge, an edge data center platform. We are building the GE Capital of AI. The Role You will build and run our in-house investor marketing and awareness capability. Rather than handing that spend to an outside IR firm, we are building this capability in-house, and you will own the day-to-day deployment and optimization of an approved and growing paid media budget. You will treat ad spend like a trading problem: cost per click, conversion rates, creative testing, killing what does not work and scaling what does, across LinkedIn, Meta, X, and YouTube. Day to day: Plan and run paid campaigns across LinkedIn, Meta, X, and YouTube targeting current and prospective investors. Retarget our existing investor list and site visitors, and grow the email list through paid and organic tactics. Track cost per click, conversion rates, and ROI by channel and creative. Reallocate underperforming spend and scale what works within approved budget parameters. Run continuous creative testing across ad formats and messaging, with a focus on short-form video. Manage a network of external video editors and content creators to grow our following on X and YouTube. Report weekly on spend and performance by channel and creative, including reach, CPC, CTR, conversion rates, website traffic, email-list growth, engagement, and attribution. Partner with our content lead on direction and creative, and our analytics lead on tracking and attribution. Meet with the CEO regularly in person to align on content strategy and investor-facing messaging. Ensure all investor-facing campaigns and messaging operate within Vertical Data's disclosure and compliance requirements and receive required internal approvals before publication. Requirements 1 to 3 years of experience in performance or growth marketing, ideally in consumer, crypto, or fintech, with hands-on responsibility for deploying and optimizing paid media budgets within approved parameters. Demonstrated fluency with paid media platforms: LinkedIn, Meta, X, and YouTube ad managers. Comfortable treating marketing spend like a trading problem: cost per click, conversion rates, creative testing, and real-time budget optimization within approved parameters. Deep understanding of X, YouTube, and short-form video content and culture. Strong quantitative background. Comfortable building performance dashboards and working hands-on with attribution, A/B testing, GA4, UTMs/pixels, and Excel/Sheets or similar tools. Direct, numbers-first communicator. No filler in reporting. Based in the Las Vegas area. This is a hybrid role with regular in-person collaboration with the CEO. Nice to Have Experience running investor marketing or awareness campaigns specifically, not just consumer growth marketing. Background in math, statistics, data science, or a related quantitative field. Experience managing a network of external video editors and content creators. Compensation Competitive base salary, commensurate with experience. #J-18808-Ljbffr Vertical Data