Senior Director, Marketing

Position Summary As Senior Director, Marketing at Harbinger Health, you will lead marketing strategy and execution for Harbinger's first RESOLVE™ product as the company prepares for commercialization. You will translate customer insights and commercial priorities into positioning, launch plans, and programs that drive demand, support clinician adoption, and create a trusted patient experience. This hands‑on role requires a strategic marketer who can lead complex initiatives from strategy through execution in a fast-moving environment. Responsibilities: Lead the development and execution of the marketing strategy for Harbinger's lead RESOLVE™ product, including segmentation, targeting, positioning, channel strategy, customer journeys, and launch readiness. Lead development of the RESOLVE™ brand, messaging, and core launch assets, clearly communicating the test's intended use, clinical value, evidence, limitations, and role in the diagnostic workup. Support Harbinger's corporate brand and external presence across corporate and product websites, conferences, social media, and communications initiatives. Lead provider marketing across priority specialties and practice settings, including education, digital engagement, sales and field tools, and adoption initiatives. Build and execute the patient marketing strategy for a self-pay offering, including education, demand generation, conversion, and the end-to-end patient experience. Develop marketing strategies, value propositions, and materials for additional priority customers and channels, including health systems and strategic partners. Partner with Commercial, Medical, Regulatory, and Legal to ensure marketing programs and external communications are strategically aligned, scientifically accurate, evidence-based, and compliant. Manage assigned budgets, agency partners, and performance metrics; measure results and continually optimize programs and investments. Basic Qualifications: Bachelor’s degree and 10+ years of progressive marketing experience in diagnostics or another regulated healthcare field. Demonstrated success launching or commercializing a novel healthcare product. Experience marketing to healthcare providers and translating complex science into clear, compelling, and compliant communications. Expertise in customer insights, segmentation, positioning, messaging, integrated campaigns, and performance measurement. Strong cross-functional leadership, sound judgment, and the ability to build in a fast-moving, ambiguous environment. Preferred Qualifications: Advanced degree in business, marketing, science, public health, or a related field. Experience in oncology, molecular diagnostics, genomics, or another emerging diagnostic category. Experience helping build or scale a marketing capability, managing external agencies, and supporting patient-facing or self-pay commercialization. The salary range for this role is $247,000 - $320,000. Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience. Harbinger Health currently offers healthcare coverage, annual incentive program, retirement benefits and a broad range of other benefits. Compensation and benefits information is based on Harbinger Health's good faith estimate as of the date of publication and may be modified in the future. Harbinger Health is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Recruitment & Staffing Agencies Harbinger Health does not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to Harbinger Health or its employees is strictly prohibited unless contacted directly by Harbinger Health's internal Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of Harbinger Health, and Harbinger Health will not owe any referral or other fees with respect thereto. When you apply for a role at Harbinger Health, we collect and use personal information you provide (such as your name, contact details, work history, and application materials) to evaluate your application, communicate with you, and comply with legal obligations. Your application data is processed through Greenhouse, our applicant tracking system, and may also be reviewed using AI-assisted screening tools. We do not sell your personal information. California residents have rights under the CCPA/CPRA including to know, delete, and opt out of the sharing of their personal information. #J-18808-Ljbffr