Digital Marketing Specialist
$48k - $60kHungryPanda
Job Description
Job Description
About HungryPanda
Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.
Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.
At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.
关于熊猫外卖
熊猫外卖成立于 2017 年，是目前全球规模领先的海外亚洲美食外卖平台。公司以 “满足你的中国胃” 为初心，用科技与服务连接海外华人与中华美食，助力中餐产业全球化发展。
企业从英国诺丁汉起步，业务现已覆盖英国、法国、意大利、美国、加拿大、澳大利亚、新西兰、日本、韩国、新加坡 10 个国家、80 多座城市。目前，熊猫外卖合作骑手超 26 万名，合作商户超 14 万家，全球服务用户超 1000 万人，并已完成 D + 轮融资，累计融资金额超过 2.75 亿美元。
Our Value
HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.
我们的价值观
成为全球市场领先的在线餐饮生活平台，赋能海外中餐产业，搭建中餐爱好者与中华美食的桥梁。
Our Mission
Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution
我们的目标
通过不断优化的线上平台和行业领先的配送服务将餐厅和每一位顾客连接；不断巩固海外中餐行业的端对端价值链；不断努力提高效率和扩大规模，将中华美食传递到世界的每一个角落
Our People
Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!
我们的团队
我们是一群美食爱好者，我们渴望探索新的机遇，并热衷于为我们的生态系统中的每个人创造价值，就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻，创新，热情，和专业的公司，我们注重效率也拥抱革新。成功绝非只靠一个人的努力，团队意识是我们秉持的企业奥义，我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值，我们用心工作，但也不忘尽情玩乐。
加入我们，一起将中国美食推向全球！Join us，* now *！
Job Description：
- Manage and execute digital marketing campaigns across multiple platforms, including Xiaohongshu (RED), Instagram, and other social media channels
- Collaborate with KOLs and micro-influencers (including both professional influencers and everyday users) to enhance brand awareness and engagement
- Create and edit engaging content, including copywriting, visual content, and basic image editing for social media posts
- Plan and support online and offline marketing campaigns and promotional activities
- Manage official brand accounts, including content planning, posting, and community engagement
- Analyze user behavior and content performance to optimize marketing strategies and improve user growth
Job Requirements:
- Experience in digital marketing, social media operations, or influencer marketing
- Familiar with Xiaohongshu (RED) and influencer marketing ecosystems
- Strong copywriting and content creation skills; basic design or image editing ability is a plus
- Experience in campaign planning or event execution is preferred
- Strong understanding of user engagement and growth strategies
- Proactive, creative, and able to work independently in a fast-paced environment
岗位职责
- 负责在小红书（RED）、Instagram等多个社交媒体平台策划并执行数字营销活动
- 对接并合作KOL及素人达人（包括专业达人及普通用户），提升品牌知名度与用户互动
- 负责社交媒体内容创作与优化，包括文案撰写、视觉内容制作及基础图片编辑
- 策划并支持线上及线下营销活动与推广项目
- 运营官方品牌账号，包括内容规划、发布及社群互动维护
- 分析用户行为及内容数据，优化营销策略并提升用户增长效果
任职要求
- 具备数字营销、社交媒体运营或达人营销相关经验
- 熟悉小红书平台及KOL/KOC合作模式
- 具备较强的文案与内容创作能力，具备基础设计或图片处理能力者优先
- 了解用户增长与内容运营逻辑
- 本地中国学生会/社群合作或管理经验
- 热爱本地餐馆探店并愿意在社交平台分享
- 运营官方品牌账号，包括内容规划、发布及社群互动维护
- 分析用户行为及内容数据，优化营销策略并提升用户增长效果
Job Type: Full-time
Pay: $48,000.00 - $60,000.00 per year
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