Director - Adtech Operations Lowe's Media Network

Role Description

This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.

The Director Adtech Systems and Platforms Lowe's Media Network (LMN) defines and oversees the strategic roadmap for technology systems and platforms that support Lowe's retail media operations. This role drives scalable and integrated platform capabilities across onsite, offsite, social, and in-store channels in partnership with Product, Engineering, Data, and Enterprise Technology teams. The Director serves as the bridge between the Lowe's Media Network business, Technology teams, and other Marketing Technology Operations stakeholders across the enterprise to ensure end-to-end advertising systems and tools are designed for optimization, automation, and accelerated growth.

• Serve as the LMN business lead to Product, Engineering and the broader Marketing organization—ensuring alignment on priorities and go-to-market timelines.
• Translate business and operational requirements into scalable system framework and technical specifications through Business Requirement Docs (BRD).
• Define and champion the strategic vision for Lowe’s Media Network (LMN) systems and platforms.
• Provide oversight for the design, enhancement, and full integration of LMN’s advertising technology ecosystem.
• Direct the creation of system frameworks and Business Requirement Documents (BRDs).
• Ensure LMN’s systems architecture is fully aligned with Lowe’s enterprise infrastructure.
• Serve as the senior liaison between LMN, Product, Engineering, and Marketing.
• Partner with Product Management, business stakeholders, and Engineering to define functional requirements.
• Establish and continually refine end-to-end workflow models.
• Identify and lead the adoption of automation and artificial intelligence opportunities.
• Champion a media-first, technology-enabled mindset across internal teams.

Qualifications

• Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering or Business or equivalent years of experience.
• 10–12 years of progressive experience in digital advertising operations and advertising technology platforms.
• 5+ years of people leadership experience managing multi-level, cross-functional teams.
• Strong ad technical acumen and hands-on adops operational and tools experience.
• Proven success building and scaling complex digital advertising backend systems.
• Experience driving clarity and growth in fast-paced, dynamic digital advertising environments; retail media experience preferred.
• Demonstrated ability to manage system integrations, data quality, and workflow automation.
• Experience developing business and product requirements and end-to-end workflow documentation.
• Troubleshooting data/technical issues to support engineering in identifying root cause.

Requirements

• Experience leading quality assurance for product and system enhancements and releases.

Benefits

• Pay Range: $133,200.00 - $222,500.00 annually.
• Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.