SEO Specialist

Join The Blacksmith Team!

Blacksmith Agency is a boutique digital agency based out of Phoenix, AZ, specializing in top-of-the-line, custom website design and development. By forging digital products and online experiences rooted in user expectations and data, Blacksmith helps partners grow, innovate, and exceed their business objectives. Top clients include Google, General Electric, Voss Water, Arizona State University, and many more!

If you have a passion for digital media and technology, then join our growing team of talented individuals!

Position Objective:

Blacksmith is seeking an SEO Specialist to lead and execute organic search strategies across both client accounts and Blacksmith's own website. This role will be responsible for driving traffic growth, improving rankings, and translating performance data into clear action plans. You'll work across a variety of industries and site types, collaborating with developers, designers, and strategists to ensure SEO is tightly integrated into everything we build; whether it's a client campaign or our own brand presence.

Position Benefits:

• Competitive pay
• 100% remote work
• High visibility on projects with real impact
• Opportunity to shape SEO process and best practices at an established digital agency
• A no-drama, results-focused team that values autonomy and execution
• Opportunity to work and grow at an award-winning digital agency

Essential Functions and Responsibilities:

• Own end-to-end SEO strategy for multiple clients, including technical, on-page, and off-page efforts.
• Conduct in-depth SEO audits, competitive gap analyses, and keyword opportunity mapping.
• Collaborate with designers and developers during the strategy and build phases to ensure SEO is implemented cleanly.
• Create structured content strategies and recommendations to support UX and conversion goals.
• Manage and improve local SEO for clients with physical locations.
• Track rankings, crawl health, Core Web Vitals, and conversions through platforms like Ahrefs, GA4, and Search Console.
• Present findings and recommendations clearly to clients, with support from PMs.
• Run technical SEO audits using tools like Screaming Frog and SEMrush, and summarize findings in plain language with prioritized action steps.
• Implement on-page SEO updates directly in CMS platforms (primarily WordPress), including meta tags, headers, alt text, internal links, and schema markup.
• Conduct keyword research using Ahrefs or SEMrush to identify primary and secondary targets for core pages, blog content, and campaigns.
• Create SEO briefs and outlines to guide writers or internal team members on structure, keyword usage, and topic coverage.
• Review draft content and optimize for SEO before publishing, ensuring readability, scannability, and performance.
• Collaborate with developers during website projects to ensure SEO requirements (like crawlability, redirects, and proper URL structure) are met before launch.
• Set up and configure SEO tools for new websites (Google Search Console, Google Analytics 4, basic tracking parameters, etc.).
• Generate clear monthly reports for clients using GA4 and other tools, highlighting wins, identifying drops, and suggesting next steps.
• Research backlink opportunities through competitor analysis, brand mentions, and digital PR partners; support execution where relevant.
• Stay informed about Google algorithm updates and evaluate how they might impact client sites; recommend adjustments accordingly.
• Attend client meetings (as needed) to walk through SEO performance and explain strategy in non-technical terms.
• Flag technical blockers or content gaps and collaborate with project managers or client strategists to get them resolved.

Must Have Qualifications:

• 10+ years of hands-on SEO experience, ideally in an agency setting with multiple active clients
• Proven track record of delivering measurable growth through SEO, with examples supported by first-party data (e.g., traffic, leads, rankings)
• Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console, including setting up reports and interpreting traffic behavior
• Experience managing SEO across a variety of different industry websites, with direct implementation of metadata, schema, redirects, and internal linking
• Confident conducting keyword research and mapping SEO strategy to business goals (traffic growth, lead generation, etc.)
• Comfortable collaborating with developers to resolve indexing issues, implement redirects, or improve page speed
• Able to juggle multiple client projects at once, hit deadlines, and clearly prioritize tasks across clients
• Skilled in translating SEO insights into plain-English takeaways for clients and internal teams
• Excellent communication and collaboration skills in a remote team environment

Bonus Qualifications:

• Experience managing international SEO or multi-language sites
• Understanding of conversion rate optimization (CRO) best practices
• Familiarity with project management tools such as Jira, ClickUp, or Asana