National Sales Manager Natural Channel

About the Company ( St. Dalfour | French Fruit Spread With No Refined Sugar )

St Dalfour is a 3rd generation family-owned premium fruit spread company. Their premium, no added cane sugar, Non-GMO Project Verified, Gluten Free products are produced in France and distributed across the USA; including natural, FD&M, conventional and food service. The St Dalfour team is small and agile and believes the key ingredient to success is its people.

Position Summary: The National Sales Manager is a critical member of the St Dalfour team and will be responsible for developing, growing & maintaining their accounts. The account list may change or expand. This individual will report directly into the Head of Sales and will have responsibilities that include, but are not limited to, account management, HQ selling, distributor management, budget management, assist with marketing team objectives. Additional detail for this position is below.

Location - Home based, ideally living close to good hub airport in CST or EST time zone. Travel throughout the US as required

Reporting to - Head of Sales, USA

Job Purpose - Deliver against overall business strategy, including;

• Maintain and grow existing retail base within required channels (Natural, and Speciality)
• To maintain & grow a comprehensive new business pipeline, delivering ‘on brand’ distribution
• To secure distribution of NPD, where relevant to sector
• Use reporting tools and data sources, both internally and externally, to;
• Track account performance and use insights to influence outcomes to deliver against budget targets
• Use P & Ls to determine profitability of programs and account launches
• Create trade spend/ promotional programs within St Dalfour criteria
• Build forecasts and sales plans, with support from Head of Sales
• Present both internally & externally on results, forecasts, and trends
• Manage Brokers and Merchandising Team by
• Preparing regular interface to track performance and planning
• Setting and reviewing clear initiatives and goals for the short, medium & long term
• Develop and manage performance and relationships with distributors and retailers
• At headquarter and division level (Via trade shows and regular cadence meetings)
• Collaborate with key stakeholders to produce best in class retail programs, increasing brand presence and awareness
• Be an active member of the internal teams to track progress against targets
• Can work in a high energy, fast-paced environment
• Is an over-communicator, with all successes and challenges in any aspect of the role

Requirements

• 6 yrs sales experience in the CPG industry, within food and preferably within premium brands.
• Experience with managing at least one national Natural retailer and/or Distributor
• Experienced in launching new products into market.
• Good grasp of P & L drivers and willingness to learn and adapt
• Strong Excel and PowerPoint skills
• Preferred experience at HQ level with WFM Sprouts, INFRA, NCG, NGVC, UNFI HQ, or KeHE HQ

Key Attributes

• A team Player – happy to get ‘stuck in’ and believes in collective responsibility
• Results orientated, goal driven and accountable with an entrepreneurial edge
• Confident communicator, both written and verbal.
• Positive, can-do attitude and willingness to contribute openly to a small team