Director of Demand Generation

Comprehensive EyeCare Partners is one of the nation's largest vision care management service organization. CompEye is focused on providing best-in-class, full-spectrum practice management and administrative services to its affiliated physicians and practices in support of their mission to deliver clinical excellence. Our Mission: Building the nation's preeminent eye care services company by partnering with world class physicians to drive superior clinical and surgical outcomes, while optimizing the patient experience.

Position Summary

We're hiring a Director of Demand Generation to own patient acquisition marketing across the CompEye portfolio. This is a hands-on, high-impact role sitting at the intersection of paid media, analytics, and growth strategy - building and optimizing the programs that drive new patients through the door and convert them into premium surgical cases.

You'll work directly with the VP of Growth & Marketing to execute campaigns across Google Ads, Meta, and email, while building the reporting infrastructure that lets us understand what's working and scale it. This role is ideal for someone who is equally comfortable pulling performance data and presenting insights to leadership.

Roles and Responsibilities

• Plan, build, and optimize paid search campaigns (Google Ads, LSAs) across all portfolio practices
• Manage Meta Ads and display/programmatic campaigns for awareness and patient acquisition
• Own day-to-day campaign management: bidding, budgets, ad copy, targeting, and testing
• Coordinate with our paid search attribution partner (Atra) to ensure clean data and proper tracking
• Identify underperforming campaigns and proactively surface recommendations
• Build and maintain performance dashboards that give clear visibility into patient acquisition cost, conversion, and channel ROI
• Own attribution modeling - connecting marketing spend to scheduled appointments and premium conversion outcomes
• Deliver regular performance reports to the VP of Marketing and contribute to executive-level reporting on marketing ROI
• Build and execute email campaigns supporting surgical conversion, seasonal promotions, and patient re-engagement
• Partner with Vital Interaction (our patient communication platform) to segment and target the right patients at the right time
• Maintain clean UTM hygiene, tracking infrastructure, and consistent naming conventions across all campaigns
• Partner with IT and the call center to ensure complete funnel visibility from first click to booked appointment
• Work closely with the call center team to align campaign volume with capacity and ensure lead quality
• Collaborate with practice-level teams to understand local competitive context and patient demand signals
• Coordinate with creative resources on ad assets, landing pages, and messaging

Education Requirements

• Bachelor's degree in a relevant field is required

Physical Demands

While performing the duties of this job, the teammate is regularly required to use hands to finger, handle, or feel. The employee is frequently required to stand, walk, and sit. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Benefits

• Generous Paid Time Off
• Medical, dental and vision benefits
• Paid Holidays
• Company paid life insurance
• 401(K)
• Paid mileage between practices during work hours
• On-going education available including certification reimbursement
• Discount Programs Including Vision discounts on products and services