Business Development Manager

Business Development Manager

The Business Development Manager plays a key role in expanding the reach of the Live 2 B Healthy brand by identifying, engaging, and securing partnerships with senior living communities. This individual is responsible for growing revenue through B2B relationship-building and strategic sales initiatives while also supporting long-term client retention.

Key responsibilities include:

• Prospect & close new business: Identify and engage potential senior living communities to introduce the Live 2 B Healthy wellness program. Conduct presentations, build relationships with executive directors and wellness staff, and secure signed service agreements.
• Relationship management: Develop and nurture strong, ongoing relationships with key decision-makers at partner communities to ensure client satisfaction and identify opportunities for expansion.
• Lead generation & marketing collaboration: Partner with the marketing team to develop and execute outreach campaigns, attend industry events and follow up on generated leads to grow community interest.
• Client retention & engagement: Monitor program success metrics and satisfaction at active locations. Coordinate with trainers and community contacts to ensure consistent service quality and resolve any issues promptly.
• Reporting & sales tracking: Maintain accurate records of contacts, meetings, proposals, and signed agreements in CRM. Report weekly on sales activity, pipeline progress, and closed business.
• Community & market knowledge: Stay informed about local senior living communities, industry trends, and competitor offerings to effectively position Live 2 B Healthy in the market.

Qualifications include:

• Proven experience in sales, business development, or relationship management—preferably in senior living, healthcare, wellness, or fitness
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• Ability to work independently and collaborate with a small team
• Familiarity with CRM systems and basic reporting tools
• Passion for health, wellness, and improving quality of life for seniors

Preferred:

• Experience working with senior living communities or in a franchise environment • Background in the health & wellness or fitness industry

Compensation: Base salary plus commission structure & bonus opportunities. Mileage and business expenses reimbursed.

Compensation: $45,000.00 - $55,000.00 per year

Live 2 B Healthy® is a leader in the senior fitness industry. We are looking for dedicated professionals to join our team and help take us to the next level. We focus on both growth and ensuring that we are delivering the highest quality services in the market. We seek to inspire older generations to move and live longer healthier lives. Our company has been at the forefront of senior fitness since 2008 and has been Franchising since 2010. We're proud to bring senior fitness services to senior housing communities, allowing them to support a healthier lifestyle for their residents. We work with seniors of all ability levels, and the Live 2 B Healthy team has witnessed amazing social and physical benefits for elder care residents.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to Live 2 B Healthy® Corporate.