eCommerce Marketing Manager

Leapros Skilled Trades is actively hiring eCommerce Marketing Manager in Moorpark, CA. The eCommerce Marketing Manager will lead the strategy and execution of digital growth for a new Shopify B2B platform, focusing on wholesale buyer acquisition and retention. The ideal candidate is a data-driven individual contributor with deep expertise in Shopify B2B, performance marketing, and automated lifecycle journeys designed to maximize customer lifetime value. Job Type: Permanent Annual Salary: $100,000 to $120,000 Annually BOE Licenses/Certifications Required: Responsibilities: Own the end-to-end growth marketing strategy for the Shopify B2B platform, focusing on acquisition, retention, and reactivation. Plan and execute multi-channel campaigns across Search, Display, Retargeting, and Referral to drive qualified traffic from wholesale retailers and distributors. Optimize the customer journey through data-driven personalization and automated lifecycle flows including onboarding, replenishment, and win-back strategies. Manage and analyze key performance metrics including ROAS, CAC, AOV, conversion rates, and customer lifetime value (CLV). Lead A/B testing initiatives across landing pages, product pages, and checkout flows to increase B2B conversion rates and site performance. Collaborate with marketing teams to deploy segmented, behavior-based email campaigns using platforms like Klaviyo. Partner with development and merchandising teams to continuously optimize UX, mobile experience, and product recommendations using first-party data. Evaluate and recommend Martech solutions, including CDPs and marketing automation tools, to enhance platform performance. Build and manage lifecycle flows using behavioral triggers within the ecommerce and email platforms. Qualifications: Bachelor’s degree in Marketing, Business Administration, Information Technology, or 6+ years of professional experience in eCommerce growth or digital marketing. Proven experience in performance marketing specifically within B2B, wholesale, or regulated industries. Advanced proficiency with the Shopify B2B platform and its built-in capabilities for customer groups and purchase history. Strong fluency in analytics and performance measurement tools such as GA4, Shopify Analytics, and A/B testing platforms. Demonstrated ability to design and manage automated lifecycle flows using platforms like Klaviyo or similar CRM/CDP tools. Experience managing multi-channel campaigns with a focus on segmented performance reporting and budget optimization. Ability to translate first-party data and purchase behavior into actionable marketing insights that drive measurable growth. Strong communication skills with the ability to present technical findings and strategic recommendations to leadership. Self-starter capability to operate as a high-impact individual contributor in a fast-paced environment. #J-18808-Ljbffr Leapros, Inc.