Marketing Coordinator

Job Description

Job Description

The Marketing Coordinator role plays a key role in supporting the day-to-day marketing initiatives across digital marketing, graphic design and traditional marketing. This position requires a highly organized, detail-oriented professional who can coordinate projects, assist with content creation, manage vendor relationships, and help ensure timely execution of marketing programs that promote Comfort.

Skills & Qualifications:

• 2 years of experience in marketing, home services experience a plus

• Degree in Marketing, Communications, Digital Marketing, Advertising or a related field

• Display a high level of professionalism

• Knowledge of working with a CRM a plus

• Strong written, verbal communication and digital communication skills

• Excellent interpersonal skills for representing organizations during on premise and off premise events

• Project management experience and time-management skills a must for juggling numerous time-sensitive projects

• Familiarity with various marketing platforms and channels, including social media, print campaigns, traditional media, digital marketing and email promotions

• Experience in graphic design using InDesign, Illustrator and Photoshop

• Experience working with traditional media vendors

• Strong analytical skills to evaluate marketing metrics effectively

• High degree of creativity and innovation to develop unique, effective marketing messaging that stays on brand

• Experience with computer software programs used for keyword research, graphic design, photo/video editing, database management and content creation

Duties & Responsibilities:

· Maintaining an inventory of marketing materials for all branches

· Graphic design work as needed (print material, social posting, sell sheets, direct mail, vehicle wraps, signage etc)

· Maintaining/growing email marketing databases and developing email marketing deliverables

· Assist in developing various types of digital marketing deliverables such as social media ads, blog posts, contests and web pages

· Conducting research to analyze competitive landscape through social media, traditional media, and collecting information from competitors

· Help maintaining and design event booth displays

· Managing and coordinating tasks outsourced to external vendors for traditional and digital marketing

· Other duties as necessary

Additional Special Duties:

· Assist with setting up event booth space for various home shows and fairs in Syracuse

· Assist with finding new events/generating projections for off-premise events in all markets

· Researching and securing community involvement sponsorships in all markets

· Reconciling all monthly traditional media invoices

· Assist with recruiting marketing by working booths at events/helping to build company culture on social media

Comfort Windows is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.