Business Development Representative

Business Development Representative

Position Overview The Business Development Representative (BDR) is responsible for the critical first steps in the sales process: outbound prospecting, lead qualification, appointment setting. The Business Development Representative will be focused on generating new business opportunities by identifying, researching, and engaging potential clients. This role serves as a foundational bridge between marketing and sales, driving pipeline growth and ensuring a steady flow of qualified prospects for the GSO Customer Engagement team. This position reports to the Group Director, Global Sales.

Key Job Responsibilities

• Prospecting and Lead Generation
• List Building
• Inbound Response

Qualification and Appointment Setting

• Discovery Calls
• Needs Assessment
• Meeting Hand-off

CRM and Data Management

• System of Record
• Data Integrity
• Reporting

Continuous Improvement and Collaboration

• Sales Strategy

Key Deliverables

• Pipeline Generation
• Daily/Weekly Activity Targets
• Conversion Rate (Activity to Meeting)
• CRM Data Quality Score
• Pipeline Value Generated
• Completion of Product/Sales Training Modules

Job Qualifications

• Bachelor's degree preferred
• 2+ years of experience in B2B sales/business development, ideally in a BDR role
• Proven track record of meeting or exceeding targets, preferably in outbound B2B sales
• Excellent written and verbal communication skills, with a professional phone presence
• Familiarity with CRM software (e.g., Salesforce, HubSpot) and sales engagement tools (e.g., LinkedIn Sales Navigator)
• High energy, resilience, and a strong desire to build a successful career in event production, event technology and B2B sales

Competency Group Deliver World Class Service

• Hospitality
• Ownership
• Do The Right Thing
• Instills Trust
• Safety Conscious
• Drive Results
• Action Oriented
• See The Big Picture
• Tech Savvy
• Value People
• Communicates Effectively