Associate Director, Patient Engagement, Oncology

Role Description

We are seeking a highly versatile Associate Director, Patient Engagement to join our Oncology Marketing team. This position will be responsible for owning the patient engagement strategy. This person will build strategic plans and execute tactics that may include:

• Market research
• Patient marketing campaigns
• Educational and promotional events
• Digital and content marketing
• Social media
• Marketing metrics and analysis

The goal is to build brand awareness and drive sales. This role will inherit 2 patient engagement managers and report into the Sr Director of Oncology Marketing.

Primary Responsibilities:

• Build, execute, and manage highly effective patient marketing programs and campaign materials to support product launches, brand awareness, and patient engagement programs/capabilities.
• Manage and justify entire patient engagement budget.
• Manage all advocacy and society relationships throughout the Oncology division.
• Collaborate with cross-functional teams and brand leads to improve patient experience for test initiation, test adherence, test resulting, and patient access.
• Participate in the development, deployment, and tracking of digital marketing strategy, including email campaigns, SEO/SEM, social media, paid media, blog, etc.
• Provide support to Tumor Marketing Leads, US/international sales teams, PR, Market Access, and Clinical Operations.

Qualifications

• 5-10 years experience in diagnostic, pharmaceutical or biotechnology marketing.
• Direct or indirect experience with patient-focused educational campaigns and patient advocacy engagements.
• Advanced level degree in healthcare, science-related field or business administration.

Requirements

• Strong business acumen, emotional intelligence, and organizational skills.
• Ability to perform under pressure, adapt to changes (e.g., priorities and timelines), and work in a fast-paced environment.
• Ability to “lead up” and present plans and progress to executive leaders regularly.
• Ability to distill highly technical data to focused marketing materials that can be easily digested by a broad audience, including patients, caregivers, and the broad community.
• Experience in marketing diagnostics or pharmaceutical products to healthcare professionals or patients is a plus.
• Experience in various forms of digital marketing, including email marketing, content marketing, social media marketing, paid media, etc.
• Experience owning and managing projects from start to finish (e.g., Patient videos).
• Excellent technical writing, editing skills, and storytelling.
• Proficient in Microsoft PowerPoint, Excel, and Word.
• Proficient in Google Documents, Sheets, and Slides.
• Travel: 30%.

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Free testing for Natera employees and their immediate families, in addition to fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• Generous employee referral program.