Senior Marketing Manager, Congress, GPO/P2P - Breast Cancer
AstraZeneca
Senior Marketing Manager will operationalize marketing strategy for TRUQAP and ETCAMAH breast cancer oncology brands through congress activations, peer-to-peer programs, and field initiatives. The role develops compliant promotional materials, manages speaker programs, and coordinates cross-functional execution with Medical, Legal, Regulatory, and Sales teams.
Responsibilities
- Lead strategy and execution for TRUQAP and ETCAMAH congress, peer-to-peer, speaker, and field resource initiatives
- Develop and optimize 2026 promotional materials, speaker decks, and congress assets aligned with brand priorities
- Drive competitive pull-through updates across P2P, congress, and field materials based on market shifts and data
- Manage MLR/Veeva review cycles, submissions, and asset approvals to maintain compliance and audit readiness
- Manage budgets, procurement, vendor relationships, and cross-functional workflows to ensure timely, quality execution
Requirements
- 5+ years healthcare marketing, pharmaceutical, or commercial field engagement experience
- Bachelor's degree in Marketing, Business, Life Sciences, or Healthcare
- Experience developing HCP promotional resources, speaker programs, or congress materials in regulated environments
- Strong knowledge of MLR/Veeva review processes and compliance requirements
- Project management skills managing multiple priorities, timelines, budgets, and vendors
- Ability to influence cross-functional stakeholders without direct authority
- Demonstrated agility and critical thinking in fast-moving oncology environments
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