Media Analyst Job Description Template
Our company is looking for a Media Analyst to join our team.
Responsibilities:
- Optimize campaigns to achieve desired goals for traffic, conversions and efficiency;
- Troubleshoot performance issues and provide actionable solutions;
- Create detailed reports and present recommendations to clients;
- Be able to visually tell a story based on performance data;
- Management of keywords, bidding and budgeting, audience creation and segmentation;
- Develop reporting based on client’s performance KPIs and interpret trends into actionable insights;
- Provide strategic recommendations for client growth;
- Work collaboratively across agency disciplines and key stakeholders;
- Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned brand(s);
- Contribute to weekly, monthly, and annual client insights and strategy reports;
- Provides analysis to identify critical issues/questions around campaign performance;
- Monitor the effectiveness of landing pages, ad copy, keywords, audiences and creative asset through testing;
- Stay abreast the latest media best practices, strategies, news, and algorithm updates;
- Maintain a relationship with vendors on behalf of the client;
- Conduct digital media audits to proactively identify new opportunities.
Requirements:
- Ability to work under tight deadlines within a fast-paced environment;
- Bachelor’s degree in Mathematics, Statistics, Marketing, Business, or other quantitative discipline;
- Fluency in using Microsoft Excel for data manipulation, analysis, charting, and automation;
- 2 to 3 years of work experience in a professional service related to digital marketing or advertising in a quantitative role;
- Hands-on experience within Google Analytics;
- Experience developing and executing paid search strategies a plus;
- Exceptional attention to details, organizational skills and communicator;
- Passion for the internet, digital media, and advertising;
- Strong presentation, analytical and problem-solving skills;
- Expert in Microsoft Excel and Powerpoint (or equivalent);
- Proven experience as an Analyst, Media Coordinator, or similar experience in digital media is preferred;
- Knowledge and understanding of the principles of online display advertising, SEM and SEO;
- Knowledge of SQL and HTML preferred but not required;
- Experience managing data from various sources and developing databases and spreadsheets for detailed analysis;
- Graduate of a Bachelor’s or Master’s degree program focused on Marketing, Market Research, Statistics, or related fields.