Brand Director Job Description Template
Our company is looking for a Brand Director to join our team.
Responsibilities:
- Work closely with VP/Brand Director to create long-term plan for brand transformation and growth;
- Contribute ideas in cross-functional, channel-agnostic team setting;
- Excellent client communication builds trust, digs for insights, and sets expectations that allow for a brand to reach its biggest possible future;
- Lead and coach day-to-day Brand Leadership team to develop brands strategy, identify, create and champion ideas;
- Consumer Obsessed: Is the voice of the consumer and is obsessed about understanding barriers, drivers, and insights to take to action;
- Leadership: Build, aligns and leads teams around a central brand positioning, planning framework, brand architecture and design system;
- Manage and develop a team of brand experts serving as developers and protectors of the Live Action brand and message;
- Lead and coach day-to-day Brand Leadership team to develop brands strategy, identify, create and champion ideas;
- Accountable to all elements of clients’ experience with Barkley;
- Proactively identify challenges and threats to the brand, both visual and written, and help implement quality controls across platforms;
- Effectively communicate and document brand issues with department leaders;
- Maintain individual skills, keeping up to date with latest best practices, trends, concepts, and regulations in the specific job area;
- Determine and report relevant metrics and KPI’s weekly to the Executive Team;
- Manage time effectively, meet personal goals and work effectively with other members of the team to meet CURiO goals;
- Communication is critical. You will create and present routine status updates to cross functional teams and organization leaders.
Requirements:
- Minimum 10 years of relevant brand or agency experience;
- Bachelor’s degree or equivalent industry experience required;
- Experience utilizing data and measurement to drive decisions;
- Integrated Marketing experience. Proven track record of driving campaigns across multiple channels;
- Strategic mindset and the ability to connect long-term vision to short-term objectives and initiatives;
- Great communicator engaging and influencing at all levels of organizational leadership;
- Extensive experience in building, developing, and coaching a team;
- Superb communication skills, written and oral. A strong writer, with the ability to shape copy to reach different audiences;
- A high degree of business acumen;
- College degree (BA required, advanced degree preferred) in business, marketing, communications or an equivalent combination of education;
- A passion for defending the pre-born and the Live Action mission;
- Skilled in: Adobe Creative Suite and social media management platforms: Hubspot, Planoly, Facebook Creator Studio, Youtube Studio, etc;
- Proactive, self-reliant and a strong focus on results;
- Experience must include strategic planning, communications planning and management, marketing and media relations;
- 10+ years of experience in brand or campaign marketing, ideally for another brand, CPG, or retailer.